Alerting the market of its intention, Stockholm Nasdaq OMX listed gambling investment firm Nordic Leisure AB has made a formal SEK 60.9 million (£5 million) bid for sports betting solutions provider Betting Promotion SE.
Nordic Leisure informed the media last week that it had reached an agreement to acquire Betting Promotion with a group of investors representing 74% of the company’s shareholdings.
The offer represents a 27% premium on Betting Promotions closing share price for Monday 12 October.
Under Nasdaq OMX acquisition terms Betting Promotion governance will be given till 9 November to review and formally respond to the offer made
Nordic Leisure who at present operate several Scandinavian customer facing gambling brands such as Redbet.com and Club Gold Casino, are reported to be seeking to expand their industry services beyond B2C services.
Betting Promotions recorded net sales of €8.6m (£6.6m) in 2014.
