SNAI goes live with sports streams

Italian sports betting operator SNAI has announced the launch of its new live sport streaming service SNAI Live, as the operator looks to bolster its in-play betting services and match competition from foreign bookmakers targeting Italy.

SNAI LIVE is set to offer more than 500 live sports events per month, including live streams of football matches from Sweden, Germany and Poland. The addition of SNAI Live will add as many as 1000 in-play betting actions per week to the operator’s sports betting product.

SNAI Live was made available to funded customers this week through the SNAI.it website.

SNAI product management stated that the introduction of its live sports streaming mechanisms would help the operator meet the demands and product expectations of the new Italian betting consumers.

Since regulation of the Italian betting market, SNAI digital betting division has faced growing competition from sophisticated foreign online sports betting operators who have taken a share of the Italian betting market.

Italian industry analysts believed that SNAI sports betting product offering was behind that of foreign and national competitors such as Eurobet and Sisal