Mecca Bingo has announced it has selected UK’s leading mobile ordering platform Q App to trial mobile ordering and payments at its Mecca Bingo clubs, following an extensive selection process. The service will initially be tested at Mecca Croydon and Mecca Southend in Q1 2015.
Q App enhances customer experience and increases efficiency of catering operations by enabling customers to browse menu, order, pay and specify their location, all from their phone. For Mecca customers, this will remove the need to go to the bar between Bingo sessions – instead allowing them to place orders from their phone and having it delivered to the table they chose.
Mecca will further benefit from Q App’s large and rapidly-growing user base that already has Q App installed on their phones, while the high percentage of repeat customers increases the likelihood of a rapid customer adoption of this service.
The Q App platform is already available in a number of major entertainment and hospitality establishments in the UK, including the Royal Albert Hall, Southbank Centre, a number of sports grounds, theatres, bars, nightclubs, coffee shops and fast food outlets. Where it has been deployed, Q App has enabled a material increase in the number of orders placed without any increase in staff, while also helping the venues run promotions in real time and gain valuable insights into each of their customers, including who they are, what they buy, how much they spend and how often they come back.
Kevin Allcock, Mecca Operation Director, said: “Mecca is always looking at ways to enhance customer experience in its clubs, and Q App’s innovative solution will help serve customers during the busy Bingo intervals. Mobile ordering will add another dimension to our catering service and give our customers the flexibility to place orders when they want, from the comfort of their seat.”
Serge Taborin, Q App CEO, added: “Q App mobile ordering continues to gain prominence, both solving the age-old problem of queuing and providing both the customer and the venue with a suite of other benefits. We are truly delighted to be working with Mecca Bingo and are confident the trial will be a great success.”