Peer to Peer, customised sports betting network Tailorbet has announced that it has grown its sports betting publisher network to 35 high coverage partners since June.
Tailorbet has agreed partnerships with well-known sports content websites including Squawaka, EPL Index, This is Anfield and Footytube.com
The Isle of Man operator will soon launch its services for sports betting operators in the coming months, Tailorbet further announced that it had major product developments in its pipeline for network partners
“We have seen significant industry interest in how the Tailorbet proposition drives innovation in frontend product and in sports-betting markets, since our launch. We’ve got a product that can be integrated directly into Sportsbooks or can simply add complementary markets – and that’s where a lot of the interest has been, mainly because I think that the industry is struggling with commoditisation and differentiation,” said Liam Casey, CEO of Tailorbet.
“We’ve seen significant interest in our partner’s end-users creating and opposing more unique bets like how many goals players from different teams will score over different fixtures and also team VS team over different fixtures. These specific customised bets are popular with 22% of the overall user base.”