Erik Lorenz, Sportradar’s Managing Director of Sales, said: “Since our last successful appearance at the EiG one year ago, we’ve made an enormous step forward throughout our entire product portfolio both with new products and improved existing ones. Our newest developments like Managed Trading Services, Betting Software or the Live Channel Online have all been very well received by our customers and are already valuable components in our range of products.”
The recently launched Managed Trading Services enables bookmakers to streamline processes and increase their competitiveness by outsourcing labour intensive trading operations. From providing the fixtures to compiling the odds, monitoring the liabilities to finally settling the bets, Managed Trading Services completely administrates all betting operations in a fast and cost-effective manner. The entire services relies on end-to-end automation of all processes, which in turn guarantees maximum security and efficiency for all sports betting operations.
Another product that will be presented in Berlin is Betradar’s Virtual Tennis. It’s the most realistic Virtual Sports Betting product in the market, and virtually guaranteed to generate higher revenues than any other tennis solution by offering a wide range of betting markets for multiple target groups. From the distribution of player skills to the frequency of aces the players serve, everything has been inspired by the game of tennis itself.
Betradar’s new Live Channel Online combines live sports broadcasting and a vast range of live data visualisation widgets. The online and mobile version of the Live Channel is provided via Betradar’s in-house developed Live Player. Due to a recently finalised media rights deal with Infront Sports & Media, Betradar has expanded its media right portfolio and can now offer a further 4,000 sporting events on the new Live Channel Online.