SBC News Voice of the Sports Betting Industry
NextGen Gaming, the Sydney, Australia based games studio of NYX Gaming Group, is has announced the first in a series of multi-channel launches of slot titles to Gala Coral.
Leading the way is smash hit Foxin’ Wins, which this week debuted on terminals across the Coral UK LBO estate, online and mobile on day 1. The extended partnership also covers the licensing of a significant number of additional NextGen slots via traditional online and mobile channels delivered via NYX OGS.
“I am extremely proud our partnership has achieved its aim of a true multi-channel launch across land based terminals, mobile and online on day 1. Foxin’ Wins is NextGen’s most successful debut online slot ever. The land based version features a modified math model for the UK slots market and I’m confident the game will replicate its success online, in-store,” said NYX Gaming Group Commercial Director David Johnson.
”NextGen boast the widest distribution network of real money wagering and social slots games in the online marketplace; this extension into LBO is a natural progression with one of our closest partners.“
Mark Kemp, e-Gaming Director at Coral said ” This extension with NYX Gaming Group means we can support our aim of having the best online & mobile games like Foxin’ Wins exclusively in our shops, so our customers can play the best slots games in all of our channels. Customers will also be able to use our multi-channel wallet Connect when they play Foxin’ Wins in shops and any other channel. We are excited to have achieved a true multi-channel launch from day1 and look forward to more releases with NYX in the future.”
