SBC News Voice of the Sports Betting Industry
Playtech Plc has announced that it will serve as lead online casino solutions provider for DAZN Bet – the online gambling venture of global OTT sports broadcaster DAZN Group.
DAZN Bet was officially ‘soft-launched’ last summer, making its online gambling debut in the UK market.
Updating the media, Playtech informed that it has been selected to ”provide a range of new content for DAZN Bet customers, offering a wide portfolio suite, including Casino RNG games, Table Games and Live Casino Games.”
Playtech will work with DAZN, ahead of key market expansions planned for its online gambling venture to enter Spain, Germany and Italy’s regulated online gambling markets.
Welcoming DAZN as a new partner, Playtech COO Shimon Akad commented: “At Playtech we pride ourselves not only on retaining our longstanding industry partnerships, but on building new ties and innovating with fresh, new and exciting brands.
“We are delighted to be working with DAZN Bet, a disruptor on the scene. We look forward to building on this momentum and finding new ways to work together as part of this exciting deal”.
DAZN Bet Chief Executive Mark Kemp branded Playtech’s casino solution as key to “bringing new and innovative content to an increasingly diversified consumer base, and changing the way fans enjoy their favourite sports.”
“We are delighted to partner with the team at Playtech, adding additional new industry leading products to the brand and supporting our mission to create a new fun DAZN Bet sports betting experience.”
DAZN Bet continues to progress with the development of its proprietary sportsbook platform co-led by Pragmatic Play.
Meanwhile, this March, DAZN announced that it would launch an HD dedicated channel on Sky’s digital platform (channel 429) – to showcase premium boxing and MMA content for UK audiences.
