SBC News Voice of the Sports Betting Industry
DAZN Bet’s launch in Germany has been confirmed by the operator, the sportsbook platform of sports media and entertainment giant DAZN Group.
The bookmaker’s pending debut in the German market was confirmed by the federal regulator, the Gluecksspiel (GGL) last month when DAZN Bet was publicly added to its whitelist of approved operators.
Confirmation of DAZN Bet’s entry into Germany this week marks the fourth market launch for the company, which was first taken live in the UK in August 2022, with later rollouts occurring in Italy and Spain.
Mark Kemp, CEO at DAZN BET, said: “DAZN Bet is delighted to launch in Germany, our fourth successful new market launch for DAZN Bet in the last thirteen months.
“With our DAZN brand partnership, we are confident that German players and sports enthusiasts will enhance their enjoyment through the distinctive sports betting entertainment experience, offers and value of DAZN Bet. Sports fans can get more exclusively if they link their DAZN and DAZN Bet experiences.”
DAZN added that it plans to leverage the existing brand presence it has built up in Germany as a sports streaming service, which has seen it secure rights to broadcast top-flight Bundesliga football.
The company also aims to cooperate closely with the GGL and implement player protection measures into its product. This will include self-regulation tools, safer gambling information and problem gambling detection technology.
Supporting DAZN Bet’s German launch is Pragmatic Solutions, which has been the sportsbook supplier for the operator since DAZN launched its sports betting offering in 2022.
“Pragmatic Solutions has played a vital role in our unique business vision,” Kemp continued. “Beyond their strong platform technology and innovation, in highly regulated markets Pragmatic Solutions have also delivered all the complex regulatory compliance requirements to build DAZN Bet on, essential for our successful market entries across Europe.”
Ashley Lang, CEO at Pragmatic Solutions, remarked: “We are proud to continue breaking ground in the igaming landscape with such an innovative brand as DAZN Bet.
“This successful collaboration highlights Pragmatic Solutions’ position as a premier choice for operators seeking a flexible, reliable and compliant platform to thrive in regulated environments.
“We are thrilled to be part of DAZN Bet’s remarkable journey and eagerly anticipate further expanding this unparalleled value proposition for players and sports fans.”
