FSB gets Genting online

Genting Alderney has launched an online and mobile sportsbook (www.Gentingbet.com) in partnership with real-time platform provider FSB Technology (UK) Ltd.

GentingBet was soft launched in October with both a desktop and a responsive-design mobile version using FSB Tech’s managed sports betting solution. The branded sportsbook is fully integrated into Genting Alderney’s new online platform and will allow it to further bridge its online offering with its retail presence of 44 UK casinos.

Gentingbet.com is the first operator to go live with FSB Tech’s managed service, designed to help brand owners offer sports betting products to their existing customer base without the need to set up and run an operation from scratch.

The turnkey solution includes FSB Tech’s proprietary live sports betting platform, real-time algorithmic pricing models and market-leading CRM tools for player segmentation and bonusing, all run through FSB Tech’s licence with the UK Gambling Commission. As the service grows, Genting will have the option to bring any of the individual services, or the entire operation, in-house.

Gentingbet.com will be marketed to customers in the UK with the service providing a range of pre-match and in-play betting markets across major sporting events including football, horse racing, tennis, boxing, darts, snooker and more.

Peter Nolan, Managing Director, Genting Alderney, said: “With the launch of Gentingbet.com, our customers have the ability to keep all their casino, poker and sports betting activity – both online and offline – under the Genting brand further enhancing our brand presence in the UK.

“We chose FSB Tech as our partners for Genting Bet due to their expertise and delivery of the optimum sportsbook platform, in addition to pre-event and live pricing models which really deliver on customer engagement,” he added.

David McDowell, chief executive, FSB Tech, said: “It is both a fantastic opportunity and an amazing endorsement for us to work with such a well-established operator and to be selected as their sports betting partner. We look forward to helping deliver the best possible betting product to both their online and retail customer base.”