As political machinations dominate French news, Laurent Lassiaz, CEO of France’s second largest casino operator JOA Group, speaks to Gaming&Co and SBC about accessing the digital sphere, land-based growth and strategic forks in the road. Casinos play a very important role in France’s gambling landscape. With just over 200 land-based casino establishments dotted around the country’s coastal and thermal resorts, …
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FDJ puts Europe on notice with Kindred move
The news that the board of Unibet’s parent company Kindred Group has approved a €2.6bn cash offer from La Française des Jeux (FDJ) comes at a crucial time for the online gambling industry in France, and further rocks the competitive landscape of European gambling across all verticals… For FDJ the announcement follows its acquisitions of Premier Lotteries Ireland and ZEturf …
Read More »Winamax calls for GlüNeuRStv cooperation joining DSWV
Deutscher Sportwettenverband (DSWV) has announced French betting and gaming group Winamax as the latest member of the German Sports Betting Association. Founded in 2006, Paris-based Winamax operates France’s biggest online poker room and is recognised as one of the French market’s biggest sportsbook brands. Expanding its presence within new European markets, in 2021 Winamax was granted a Fourth Interstate Market …
Read More »Market Make-up: German books conform but do offer variety
The Market Make-up series continues as Jake Pollard and Propus Partners monitor German sportsbook offerings. Though Germany sees a conformity on margin controls, bookmakers contrast by offering a wide range of unique betting markets and features like bet builders, and significant variation in the number of markets and overrounds applied across different operators. ____________________ As part of its ongoing series …
Read More »Market Make-Up: French football sees battle on margin control…
In a new series, SBC Correspondent Jake Pollard dissects the intricacies of pricing European betting markets, for their unique and respective audiences. Supported by Propus Partners, Part 1 examines French football markets priced by a diverse cast of bookmakers, competing in a marketplace where margins and market share are impacted by markets offered, pay out ratios capped at 85% and …
Read More »Winamax nets first German partnership as VfB Stuttgart shirt sponsor
Winamax has been named the main sponsor of Bundesliga team, VfB Stuttgart. The deal marks the French online gambling firm’s first sponsorship agreement in Germany, and will see its logo featured on the first team’s shirts until 2026. Alexandre Roos, Winamax Group CEO, said: “We are proud to be working with VfB Stuttgart. VfB has one of the greatest traditions …
Read More »ANJ: Transformative 2021 marks sports betting as France’s ‘hyper-growth segment’
French gambling witnessed a ‘spectacular year of online growth’, according to the 2021 Market Report published by l’Autorite Nationale des Jeux (ANJ) – French gambling’s unified regulatory authority. Mitigating continued COVID-19 circumstances impacting land-based venues and the sporting calendar, France’s gambling market recorded total GGR turnover of €10.7bn up 7% on FY2020 results of €10bn. Described ‘as the first pillar …
Read More »ANJ terminates Winamax non compliant advert
French bookmaker Winamax has been ordered to withdraw its “Tout pour la Daronne” (‘Everything for Dearest’) nationwide TV advertising campaign by l’Autorite Nationale des Jeux (ANJ). The campaign that has run since May 2021, was deemed by the ANJ to be no longer compliant with the regulator’s new ‘advertising guidelines’ – which have imposed new standards on advertising/marketing of gambling …
Read More »Winamax’s ‘not in partnership spirit’ tweets ends Bordeaux deal
Winamax‘s partnership with Ligue 1’s Girondins de Bordeaux has been terminated following the club’s disapproval of the betting platform’s tweets about the last match. The sports betting site had signed the sponsorship in summer last year but, as reported by France Bleu, has stepped up its jokes towards the club on social media, pushing Bordeaux to end their partnership. “We …
Read More »Winamax returns to sponsor FC Bordeaux
French online poker and sportsbook operator Winamax has returned to serve as principal shirt sponsor of FC Girondins de Bordeaux. Winamax, which is France’s biggest online poker room, had previously branded the Les Girondins front of shirt for the period spanning 2015 to-2019. The new partnership will see Winamax replace French leisure and hospitality group Bistro Régent as principal sponsor …
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