Tag Archives: William Woodhams

Fitzdares and Quantum Leap ‘smashing paywall for fans’ with The Racing App

Stride racing syndicate

Fitzdares and Quantum Leap Solutions have stepped up their marketing efforts for The Racing App, a UK and Irish horse racing news and content platform. The app was developed in partnership between the London-based bookmaker and the B2B technology and product design firm, and made its market entry in the UK and Ireland earlier this month via a soft launch. …

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William Woodhams, Fitzdares: “Reaching much further” in football sponsorships

SBC News William Woodhams, Fitzdares: “Reaching much further" in football sponsorships

Last week, Fitzdares extended its partnership with Fulham FC, continuing as the club’s official UK betting partner, but with a noticeable difference to other Premier League bookmaker deals – the absence of any prominent shirt branding. William Woodhams, Fitzdares’ CEO, spoke to SBC News about what this partnership means for the company, and the significance of cross-engagement within the different …

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The Canadian dream: Overseas and local voices debate market’s future at Barcelona

The Canadian dream: Overseas and local voices debate market’s future at Barcelona

“Ontario is great,” William Woodhams, Fitzdares CEO summarised as he reflected on the UK bookmaker’s experience of Canada’s only regulated province for betting, one year on from regulation in April 2022. Woodhams was joined on a panel examining Ontario market developments by a fellow Englishman, Leon Thomas, Managing Director (Canada) at Entain, and two Canadian business figures – Jared Beber, …

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Fitzdares Arms opens its doors at Royal Windsor Racecourse

Fitzdares Arms opens its doors at Royal Windsor Racecourse

Fitzdares has upped the ante on its on-track betting operations, opening ‘The Fitzdares Arms’ pub at Royal Windsor Racecourse this week. The pub is open to Fitzdares members and racegoers on 3 July, enhancing the members experience with a traditional focus on racecourse wagering and hospitality. Based in West London, Fitzdares operates with a ‘strong focus on customer  relationships’ via a …

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“UK betting needs a reputational correction” – William Woodhams’ White Paper reflections

“UK betting needs a reputational correction” - William Woodhams’ White Paper reflections

UK betting stakeholders still stand at a regulatory crossroads following the Gambling White Paper, with more DCMS consultations due to take place. But can the industry still guide itself on the right path? In this second part of SBC’s discussion with William Woodhams on the White Paper’s recommendations, the Fitzdares CEO shared his views on why the industry needs to …

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‘Racing’s money tree is running out of money’ – William Woodhams’ White Paper reflections

‘Racing’s money tree is running out of money’ - William Woodhams’ White Paper reflections

The UK government has “kicked the can further down the alley” with its Gambling Act review White Paper, William Woodhams lamented, as plans for a series of consultations and political uncertainty cloud the clarity around betting’s regulatory direction.     Assessing the DCMS’ conclusions, the industry’s preparations and how it can react, Fitzdares’ CEO observed that bookmakers have by and large …

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White Paper: Entain, Flutter, Fitzdares and Health Lottery CEOs respond

White Paper: Entain, Flutter, Fitzdares and Health Lottery respond

The UK’s betting and gaming industry is processing and reacting to the outcomes of the Gambling Act review White Paper, having waited over two years for government judgement on the sector’s regulatory future. Issuing statements in the immediate aftermath of the publication, Entain and Flutter welcomed the White Paper as providing clarity for British betting to move forward. Meanwhile, in …

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Setting the benchmark – Fitzdares’ William Woodhams on why Ontario is the real deal

William Woodhams, Fitzdares CEO

From its west London headquarters, Fitzdares’ plans for international growth reached fruition this week as the bookmaker made landfall in Ontario, the fast-growing Canadian province that has captivated the global betting industry. Home to multiple sports teams, a wealthy and well engaged population, a modern and rapidly expanding economy and under a new regulatory framework, Ontario is setting the standard …

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Fitzdares ready to take premium betting live in Ontario

Fitzdares ready to take premium betting live in Ontario

Fitzdares has exclusively revealed to SBC News that it has launched in Ontario, Canada this week as the firm continues in its international expansion plans.   This marks the first time the UK-based bookmaker has gone live in an international market, having so far provided its luxury betting services from its members’ clubs in West London’s Belgravia, the Cotswolds and at …

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Fitzdares to hold fort at ‘traditional home of bookmakers’ Mayfair

Fitzdares to hold fort at ‘traditional home of bookmakers’ Mayfair

Fitzdares CEO William Woodhams has confirmed to SBC News that the members’ club bookmaker will remain in its current venue for a few months before relocating. Earlier this week, it was reported in the Evening Standard that the firm – described by the paper as “the world’s poshest bookies” – was searching for a new home after being asked to …

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