SBC News Voice of the Sports Betting Industry
FSB will continue to supply its platform technology, casino aggregation and managed-trading-services (MTS) to Fitzdares who has agreed an extension to its existing lead supplier agreement.
Through the renewed partnership, FSB will power Fitzdares’ global expansion – including the bookmaker’s upcoming launch in Ontario later this year.
Glenn Elliott, Chief Operating Officer at FSB, said: “We’re delighted to continue to work with the fiercely ambitious and talented team at Fitzdares across existing and new markets. Retaining one of our leading European partners speaks volumes about the strength of our product and people.
“There is no bigger dedicated horse racing betting brand in the UK than Fitzdares and this endorsement communicates the empowering and expertly managed nature of our market-leading horse racing offering.
“We’ve collaborated closely over the last three years with Fitzdares to curate a multi-layered product for them that resonates with their unique client base. Quite simply, Fitzdares are a premium bookmaker who make premium choices and we look forward to their continuing growth over the next three years.”
The deal follows on from FSB’s recent European expansion, which saw the platform provider secure a landmark deal with the Hungarian National Lottery-backed SZRT Slovakia.
William Woodhams, CEO at Fitzdares, said: “Providing a world-class experience for our clients is everything for us. There was no way we could get there without extending our rock-solid relationship with FSB, whose incredible tech has enabled us to focus on delivering for our clients.
“We look forward to continuing our brilliant collaboration in the UK, Ontario and beyond, in the months and years ahead.”
