William Hill will ‘relaunch its master brand’ this Saturday to coincide with the all-English final of the UEFA Champions League. The heritage bookmaker has moved to refresh its brand identity following a transformative period for its business, which was acquired by Caesars Entertainment during Q1. This weekend, William Hill will unveil its new UK-wide advertising campaign designed to relaunch its …
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Peers for Gambling Reform (PGR) has published the findings of its latest report, arguing that an overhaul of UK gambling laws would likely have positive societal outcomes on employment, tax revenue and employee earnings. NERA was commissioned to undertake an ‘economic assessment’ of recommended industry reforms that have been suggested as part of the government’s generational review of the 2005 …
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William Hill has made the first steps into expanding into the burgeoning South American gambling landscape, building on its acquisition of Alfabet SAS to launch in Colombia. The acquisition of Alfabet was initially conducted in December 2020, in a deal which saw the then Gibraltar and UK-based operator acquire a majority stake in the company which has operated the BetAlfa.co …
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The leadership of Entain Plc is closely monitoring the planned sell-off of William Hill’s UK and European assets by new owner Caesars Entertainment. Group CEO, Jette-Nygaard Andersen, disclosed to Bloomberg that the FTSE100 firm was looking at the possibility of acquiring William Hill’s UK/European divisions, which are set to be divested by Caesars Entertainment as new owner of the heritage …
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LeoVegas has set its sights on the New Jersey betting market, having developed plans to launch its online casino brand in the state, following an agreement with leading US gambling conglomerate Caesars Entertainment. Marking its first expansion into the burgeoning US gambling industry, LeoVegas expects to be able to accept its first American customers during the first half of 2022, …
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Raketech has reported strong growth across all core metrics for Q1 2021, recording an annual growth rate of 27% with market success in the US and Japan identified as key driving factors. Overall group revenues reached €8.3 million (Q1 2020: €6.5 million), whilst earnings derived from sports increased to 17% of group trading – representing an annual increase of 27%. …
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Aspire Global has reported a successful first quarter for 2021 having achieved key objectives across multiple verticals and recorded a total revenue increase of 42.6%, driven by the global market presence of BtoBet. Publishing its Q1 2021 trading report, the group revealed that revenue had increased to €48.1 million (€33.7 million Q1 2020), attributed largely to the acquisition of BtoBet, …
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Caesars Entertainment has announced that it will begin the bidding contest for the European and UK home assets of WIlliam Hill, formally completing its takeover of the heritage bookmaker last month. Reported in The Telegraph, the sale will include all of William Hill’s high street shops – which number around 1,400 in the UK and Ireland – as well as …
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Digital ID can allow bettors to have more control over their information, creating a sense of ‘trust’ between operators and the players. That’s according to Caroline Steele, Senior Client Director – Gaming at 1account. Discussion on ‘The opportunity for Digital ID in a physical world’ panel at this week’s SBC Digital Payments conference quickly turned towards the challenges associated with …
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The International Betting Integrity Association (IBIA) has published its report for Q1 2021, revealing that tennis, esports and football accounted for the bulk of alerts. Overall, 18 alerts were generated by tennis, 17 by esports and 12 by football, making up 75% of the 64 total alerts reported, although it has been emphasised that this figure is ‘broadly similar’ to …
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