William Hill takes on ‘Segunda gamble’ amid imminent Spanish shake-up

William Hill Plc will significantly expand its Spanish market coverage and profile, as Spanish news reports that the FTSE bookmaker will sponsor seven La Liga 2 (Segunda) football clubs.

This weekend, the management of UD Las Palmas and UD Almeria revealed that they had reached an agreement with the UK betting group becoming their lead betting partner for the upcoming 2019/2020 La Liga 2 season.

In their update, Las Palmas and Almeria management disclosed that William Hill had signed partnership agreements with a raft of Segunda teams including Real Zaragoza, Extremadura UD, AD Alcorcon, Elche CF and Albacete Balompie.

The UK betting group has chosen not to specify its marketing arrangements with the Spanish football clubs, but details that it will maintain an ‘enormous enthusiasm’ in the ‘professional challenge’ of becoming the standard benchmark for Segunda betting partnerships.

William Hill undertakes its biggest Spanish market commitment to date, as the FTSE enterprise advances its ‘global profile’ across multiple European jurisdictions, seeking to diversify its revenue make-up beyond UK shores.

Nevertheless, William Hill ramps up its Spanish brand profile, as the PSOE minority government stalls on forming a ‘cooperation of government’ with left-wing counterparts.

Two months on from the Spanish General Election, PSOE has promised to shake-up Spanish gambling laws focused on revamping Spain’s advertising and sponsorship codes for betting.

Furthermore, a number of Spanish autonomous governments have moved to implement new regional gambling restrictions as a ‘civic duty’ restricting betting promotions.

This June, under pressure Spanish gambling regulator the DGOJ published its ‘2022 strategy’, outlining that it would develop a regulatory framework promoting social responsibility and the development of safer gambling products and services.

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