Tag Archives: West Bromwich Albion

Harry Kane and Raheem Sterling rescue fantasy managers

Copyright: ververidis / 123RF Stock Photo

Following an explosive weekend last time around, with plenty of players almost cracking the three figure barrier, SBC’s League of Legends saw more modest results this weekend. As we approach the festive period where the games come thick and fast, Manchester City strengthened their position atop the Premier League, while Arsenal and Manchester United also earned wins, with the other …

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12BET hits sponsorship double with West Brom shirt sleeve deal

West Brom

West Bromwich Albion FC (WBA) has teamed up with sports betting and casino brand 12BET for the club’s first ever shirt sleeve sponsorship deal. The deal will see the 12BET, an in-play focused operator formed in 2007, displayed on both the shirt sleeve for the playing shirts and on Baggies’ training wear. 12BET Spokesman Rory Anderson commented: “We are excited …

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K8 chooses EveryMatrix software for UK casino relaunch

K8 - Copyright: georgejmclittle / 123RF Stock Photo

K8 Gaming cited the “large experience” and “solid background” built by EveryMatrix, after choosing the industry provider to drive the re-launch of its casino brand in the UK. The UK-K8 brand will also offer multiple sports betting options via EveryMatrix’s fully-managed sportsbook solution, while the site will also utilise EveryMatrix payment and affiliate platforms. David Williams, K8 Gaming Manager, said: …

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Coral bags West Brom European betting partnership

SBC News Coral bags West Brom European betting partnership

Midlands Premier League football club West Bromwich Albion have confirmed Coral as its Official European Betting Partner Detailing terms the three-year agreement will see the bookmaker’s brand feature on various advertising sites at The Hawthorns, including interview backdrop and pitchside. Coral will use the partnership to introduce its online and mobile betting service to Albion fans and plan to offer …

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West Bromwich Albion bags biggest shirt sponsorship ever with UK-K8.com

SBC News West Bromwich Albion bags biggest shirt sponsorship ever with UK-K8.com

Midlands football Club West Bromwich Albion has confirmed its most lucrative shirt sponsorship ever by announcing online casino operator UK-K8.com as its new shirt sponsor for next season’s Premier League 2016/17. West Bromwich Albion marketing disclosed that the shirt sponsorship agreement will run for an initial two-year period. UK-K8.com a brand operated by Asian gaming operator K8 Group, will work …

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Sportego’s Trevor Keane: Work with the clubs that are innovative and think differently

SBC News Sportego's Trevor Keane: Work with the clubs that are innovative and think differently

Sportego is a marketing and gaming development company based in Ireland. Their aim is to help better connect sports clubs with fans via improved engagement and interaction opportunities. Following on from an extremely insightful interview with Trevor Keane in September 2015, SBC News caught up with the founder and owner to discuss progress made during the back end of last year, …

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NetBet bringing #MakeSomeNoise campaign to Old Trafford

SBC News NetBet bringing #MakeSomeNoise campaign to Old Trafford

NetBet, the online betting partner of West Bromwich Albion, is looking to leverage its partnership with the Premier League club by encouraging them to participate in the #MakeSomeNoise campaign. An official survey compiled by the Press Association in November 2014 rated Baggies fans as joint second loudest fans in the league, in terms of decibels, together with Stoke City and …

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BOF Blog – Clubbing Together – Opportunities in Football

SBC News BOF Blog – Clubbing Together – Opportunities in Football

Morning session 1 of Betting on Football (BOF), examines whether betting operators are maximising the full potential of partnerships within the sport. Taking the perspective of football club senior management, panellists examine how betting brands can maximise exposure, calculate ROI on sponsorship and build lasting partnership that are effective to the affinity of the fans and clubs Session Panel SBC …

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William Hill to launch new football campaign

SBC News William Hill to launch new football campaign

William Hill is gearing up for the kick-off of its new football campaign ‘Take Control’. The new look campaign, developed by its long-term creative agency, Bark&Bite, consist of three 30 second TV adverts and will be executed through the line – across radio, social media, online and retail display and press. The TV campaign reflects William Hill’s commitment to innovation …

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