VBET has further enhanced its branding in the Ukrainian market after signing a partnership with the Ukrainian Ice Hockey Federation (FHU). The collaboration – which includes title sponsorship of the Ukrainian national ice hockey team – builds on the firm’s ongoing marketing activities, including Ukraine-focused partnerships with both the Ukrainian Premier League (UPL) and the Ukrainian Football Cup, commencing with …
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Online sportsbook operator VBET has penned a three-year deal for the title sponsorship of the Ukrainian Premier League (UPL). As part of the collaboration – which will focus on the development of the vision and the sport in the country ‘in general – the UPL will be referred to as the VBET League, with the competition adopting a new logo …
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VBet, the flagship B2C brand of BetConstruct, has secured licence approval to operate online casino and poker verticals for Ukraine’s newly regulated gambling marketplace. BetConstruct confirmed that VBet had received its formal licensing approval from KRAIL, Ukraine’s Gambling and Lotteries Commission, which approved the brand as Ukraine’s first licensed online poker room. Welcoming KRAIL’s approval, BetConstruct Founder and CEO Vigen …
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Oddschecker has published its betting review of the 2020/21 Premier League season, revealing that bet365 led the clickshare rankings table with 17.9% of on-site clicks. The Stoke-on-Trent-based operator’s footballing success mirrors its achievements at the Cheltenham Festival earlier this year, where Oddschecker announced it had generated 19.4% of all betslip clicks. However, despite topping the Premier League clickshare table, Dennis …
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SoftConstruct (Malta) Ltd, the parent company of BetConstruct, has confirmed that nine more of its live casino titles have been approved by the UK Gambling Commission (UKGC). The sports betting and igaming software provider is continuing to build its catalogue of live casino games for white label and turnkey partners in the UK market. This catalogue of games for licensed …
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SoftConstruct has bolstered its presence within the French gaming market by selecting David Ozararat as the new president of the company’s French division. The appointment follows on from the news that its BetConstruct subsidiary had received the necessary approvals to enter the French market. “After a successful market introduction with our partners Partouche group, Vbet, and recently Barrière group it …
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Vbet, the flagship international B2C betting and gaming brand operated by BetConstruct, has signed an official title sponsorship deal with leading esports team, Alliance. The Swedish-based esports team currently competes in Dota 2, Apex Legends, Super Smash Bros, Fortnite and TrackMania. The distinctive branding of Vbet will be visible on Alliance players’ shirts throughout 2021, with the partnership also set …
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With a total population of around 1.3 billion, India is a highly attractive and potentially lucrative market for a range of different industries, including sports betting and gaming. Speaking at the SBC Digital – India on a Vbet-sponsored panel , four affiliate and marketing specialists discussed the potential of India’s market for affiliates, highlighting key jurisdictions and sectors, as well …
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BetConstruct has followed through on a pledge to open its platform to third-party sportsbooks after agreeing to integrate the iFrame solution from Pinnacle Solution. Lauded as a ‘milestone’ decision, BetConstruct said it has taken a ‘partner-oriented’ approach and will supply the Pinnacle Solution product on both a B2B and B2C basis. That’s because it will be made available to BetConstruct’s …
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Ani Atabekyan, Chief Business Development Officer at VBET, discusses coming out of its “comfort zone” to enter a string of competitive gaming markets across the world, before explaining the natural shift to digital sponsorship assets and outlining an “unprecedented” deal to support Armenian football. SBC: What would you class as your key target markets? And which of these are new …
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