SBC News Voice of the Sports Betting Industry
VBET has been named a partner of the charity match Game4Ukraine, set to take place on 5 August at Stamford Bridge.
The gambling company’s branding is set to appear on the players’ shorts and will also organise activities to promote the match in Ukraine, as well as other European countries where the global group of VBET operates. (including the UK).
Artem Ivanytsky, CMO, VBET Ukraine, stated: “We understand the value of responsibility towards the country, society, and players, that’s why VBET could not stay indifferent to this event.
“We proudly support Andriy Shevchenko and Oleksandr Zinchenko in their endeavours. The global brand VBET will not only be a partner of this symbolic football match. VBET Ukraine will actively participate in additional activations aimed at increasing the donation amount.”
Game4Ukraine has outlined that its main focus is to drive donations for the restoration of Mykhailo-Kotsiubynsky Lyceum in the Chernihiv region – the educational institution which was damaged by Russian occupiers in March 2022.
Two teams lineups, captained by ambassadors of the fundraising platform UNITED24, Andriy Shevchenko and Oleksandr Zinchenko, have been announced on the tournament website.
“The match at Stamford Bridge on August 5th will be the biggest charitable event for UNITED24 not only internationally but also overall for the platform,” added Yaroslava Hres, coordinator of the fundraising platform UNITED24.
“We have a very important mission ahead of us – to raise enough funds to bring back 415 children to their classrooms at the beloved Mykhailo-Kotsiubynsky Lyceum.
“We thank VBET Ukraine for deciding to share this great responsibility with us and becoming the first Ukrainian partner of the match.”
