SBC News Voice of the Sports Betting Industry
VBET has been named the official sponsor of FC Dynamo Kyiv covering the 2023/2024 season.
The players will first wear their new kit which features the SCGO-owned gambling operator’s branding during its match against FC Minaj on July 30 at the Dynamo stadium
“Today, VBET Ukraine is the leader of sports sponsorship in Ukraine, and we are proud that the legendary Kyiv club Dynamo has become part of the VBET football family,” said Artem Ivanytskyi, SMO VBET Ukraine.
“The main value of the company ‘United by football’ resonates with the idea of the club: to unite fans around football, to give emotions and sports passion.”
The deal – which has the possibility of an extension – also includes several projects aimed at ‘popularising football’, the club and partner company.
Dynamo and VBET Ukraine have detailed that they plan to involve the fans of the Kyiv team in activities, as well as cooperation in the media and marketing areas.
VP of marketing at Dynamo FC, Oleksiy Palamarchuk, added: “Football club Dynamo (Kyiv) strives to expand its audience and open new opportunities for development. I am sure that cooperation with the VBET Ukraine company will help in both of these directions.
“Our country and our football are going through difficult times, so we are grateful to everyone who supports the development of professional football in Ukraine.
“That is why cooperation with VBET Ukraine is of great importance for our club, which for many years invests money not only in the first team, but also in the development of infrastructure and the children’s Academy.”
The announcement follows the ‘mutual agreement’ to terminate the club’s contract with Ukrainian iGaming company FAVBET – a deal that lasted five years.
The club said on this: “We wish FAVBET continued success, financial prosperity and a return to normal life after the most important victory – the victory of Ukraine in the bloody war with the Russian aggressors.”
