Search
Choose a style
Dark
Light
USA
Allwyn branding at an F1 event. The company is a sponsor of both F1 and the McLaren racing team.
00:46
BREAKING
Europe
Time to read: 4 min
Allwyn seals PrizePicks buy at $2.5bn valuation for landmark US entry
September 22, 2025
“Competition for new player acquisition is greater than ever before and the challenge is for affiliates to prove their they remain the most cost-efficient means of providing them,” SBC’s Affiliate Leaders engaged in a discussion with Andrew Garven, Head of Marketing at Covers, leading up to his upcoming speaking engagement at SBC Summit North America this May. The conversation delved into Covers' inception and its transformative journey into a pinnacle brand renowned for its premium sports wagering insights. Garven underscored the brand's unwavering commitment to adaptability in a dynamic landscape, spotlighting pivotal elements such as community immersion, responsible gambling advocacy, and cutting-edge multi-channel marketing strategies, bolstered by enduring partnerships with industry titans. Additionally, he shed light on the shifts within the US industry and offered insights into Canada's evolving market.
BREAKING
Affiliate Leaders
Time to read: 11 min
Covering All Bases: Andrew Garven Discusses Covers' Expansion Amidst Industry Shifts
April 12, 2024
BREAKING
Affiliate Leaders
Time to read: 7 min
Gator Wagers Talks Alliances, Golf, and DFS values
March 15, 2024
BtoBet: US is the land of opportunity as market set to triple by 2026
BREAKING
Features
Time to read: 2 min
BtoBet: US is the land of opportunity as market set to triple by 2026
October 3, 2022
BREAKING
Features
Time to read: 2 min
SBC Leaders Magazine: a North American special
June 28, 2022
BREAKING
Interviews
Time to read: 6 min
Brandt Iden: Sportradar - "US states taking a new approach to mobile wagering"
March 2, 2022
Better Collective CEO Jesper Søgaard
BREAKING
Latest News
Time to read: 3 min
SBC Spotlight: Jesper Søgaard - "Better Collective stronger on all fronts following 2021 diversification"
January 21, 2022
BREAKING
Features
Time to read: 3 min
Marc Pedersen, Better Collective: Capitalising on the US market boom
December 21, 2021
BREAKING
Sportsbook
Time to read: 3 min
Disney CEO admits 'very significant' sports betting opportunity
November 12, 2021
Bojoko: Lessons learned from the European market
BREAKING
Features
Time to read: 5 min
Bojoko: Lessons learned from the European market
July 26, 2021
Episode 4 of the HPL Reach and Retain sports betting marketing webinar series features a look at influencer marketing and how to use influencer marketing in sports betting
BREAKING
Marketing
Time to read: 3 min
The pros (and cons) of influencer marketing
July 12, 2021
BREAKING
Regulatory Expert
Time to read: 5 min
Martin Lycka: The Empire State asks ‘How About Sports Betting?’
January 5, 2021
BREAKING
Comment
Time to read: 12 min
Winning Post: NY developments, counting problem gamblers and video gaming
December 21, 2020
BREAKING
Comment
Time to read: 4 min
Martin Lycka - The age of super mergers
October 12, 2020
BREAKING
Latest News
Time to read: 2 min
DraftKings expands Sportradar partnership to launch mobile live streaming
May 29, 2020
BREAKING
Latest News
Time to read: 2 min
SBC Webinars presents Xtremepush - Taming Strange Animals... Profiling & Engaging U.S. Sports Consumers
April 2, 2020
BREAKING
Latest News
Time to read: 5 min
Martin Lycka: My letter to Gambling Santa
December 20, 2019
SBC AGA US Betting Industry Webinar
BREAKING
Webinars
Time to read: 2 min
AGA presents a US Betting Overview: Plans, Progress & Partnerships webinar
September 27, 2019
BREAKING
North America
Time to read: 6 min
Dr Laila Mintas - Stakeholder implications of the NFL’s big bet on Sportradar
September 6, 2019
Kindred Group - Nils Andén, Tom Banks
BREAKING
Sportsbook
Time to read: 2 min
Kindred drops Spanish market pursuit
July 10, 2019
QPAs - Copyright: georgejmclittle / 123RF Stock Photo
BREAKING
Comment
Time to read: 5 min
Martin Lycka: Online gambling regulation – quo vadis?
July 10, 2019
BREAKING
Slider Images
Time to read: 7 min
Winning Post: Is horseracing + slots a cold turkey?
April 1, 2019
1 2 3 … 8
Most Read
1
Man Utd rumoured to have secured £20m Betway deal which ducks incoming sponsorship ban
2
evoke makes new directorate appointment as rumours of TPG financing takeover arise
3
Midnite becomes Wolves’ headline sponsor in potential new money-spinner for UK gambling
4
Flutter board’s bid for greater share control falls short
5
Sponsor Spotlight: DragonBet ties local deal as we await a Here We Go for Betway and Man Utd
6
“We’re not interested in copying and pasting” - bet365’s CMO on firm’s North American journey
7
Ex-Commission CEO Rhodes notes ‘uncharted challenges’ as new advisory role begins
8
Africa Overview: Sunbet and BetPawa take on new markets
Featured News
Andrew Rhodes, former CEO of the Gambling Commission
BREAKING
Featured News
Time to read: min
Ex-Commission CEO Rhodes notes ‘uncharted challenges’ as new advisory role begins
June 3, 2026
Brazil's Chamber of Deputies
BREAKING
Latest News
Time to read: min
Brazil dissects public & economic harms of immature Bets Law 
June 2, 2026
Houses of Parliament, as pressure on UK betting advertising ramps up
00:32
BREAKING
Featured News
Time to read: min
Gambling restrictions creep in UK welfare fallout
June 1, 2026
flutter branding in the US, on the side of the New York Stock Exchange
BREAKING
Featured News
Time to read: min
Flutter board’s bid for greater share control falls short
June 1, 2026