“Competition for new player acquisition is greater than ever before and the challenge is for affiliates to prove their they remain the most cost-efficient means of providing them.” SBC’s Affiliate Leaders engaged in a discussion with Andrew Garven, Head of Marketing at Covers, leading up to his upcoming speaking engagement at SBC Summit North America this May. The conversation delved …
Read More »Tag Archives: USA
Gator Wagers Talks Alliances, Golf, and DFS values
We often stress the value of customer loyalty, especially from the standpoint of operators. Yet, as our interviewee astutely notes, there are times when ‘it’s essential not to be exclusively loyal to any one sportsbook.’ “Where you place your bets can be just as crucial as who you bet on.” That’s why Gator Wager aggregates real-time odds from major operators …
Read More »BtoBet: US is the land of opportunity as market set to triple by 2026
The US regulated market is on target to reach “$24.3bn by 2026”, making it the largest gaming market in the world, according to a new report published by igaming and sportsbook platform provider BtoBet. In 2021, according to the study, the US sports betting and gaming markets generated $7.7bn in combined gross revenue, as more states opened up to a …
Read More »SBC Leaders Magazine: a North American special
With more US states opening up to a regulated gambling framework, and Ontario recently joining the fold, Issue 21 of SBC Leaders Magazine sets out to shine a spotlight on the developments taking place across North America. Kickstarting this edition of the magazine, Jan Jones Blackhurst takes us on the journey of her career – beginning with the dare that …
Read More »Brandt Iden: Sportradar – “US states taking a new approach to mobile wagering”
Brandt Iden, Head of Government Affairs at Sportradar, shares his views on how states that originally legalized sports betting at the retail level only are now starting to reverse course to include mobile/online wagering. It’s a trend he expects to continue as more numbers point to the dominance of mobile/online wagering in the US market… SBC: We’re starting to see …
Read More »SBC Spotlight: Jesper Søgaard – “Better Collective stronger on all fronts following 2021 diversification”
Speaking to SBC, Better Collective CEO and Co-Founder Jesper Søgaard looks back at an eventful 2021 that transformed the Stockholm-listed firm’s global outlook by diversifying its business units beyond affiliate publishing… Overall, I think 2021 was a great year in spite of the fact that most of the world was still affected by the impact of COVID-19. However, the pandemic …
Read More »Marc Pedersen, Better Collective: Capitalising on the US market boom
Better Collective will use its experience from Europe to lay the foundation for its US market expansion, Marc Pedersen – CEO of Better Collective US – told SBC News. In this month’s Better Collective Spotlight, Pedersen discusses how the sports media publisher plans to drive acquisition and retention to its partners stateside, before shining a light on some of the …
Read More »Disney CEO admits ‘very significant’ sports betting opportunity
Disney CEO Bob Chapek has acknowledged that its sports broadcasting platform ESPN is the ‘perfect’ place for sports betting and as such the corporation has a ‘very significant opportunity’ in the gambling market. Speaking on Disney’s fourth quarter results call for the period ended 30 September, Chapek stated that the company will expand into the sports betting market through its …
Read More »Bojoko: Lessons learned from the European market
Joonas Karhu, Chief Business Officer at Bojoko, talks about some of the lessons the award-winning affiliate has learned from the European market and how they can help companies targeting the US. There is no doubt about it; the US will become the largest, legal online gambling market in the world as states continue to embrace regulation and licensing and open …
Read More »The pros (and cons) of influencer marketing
As we’ve seen with numerous examples in recent years, influencer marketing can be boom-or-bust. DraftKings experienced soaring stock prices after bringing Michael Jordan on board, while securing Jamie Foxx has seen BetMGM gain unprecedented publicity. On the other hand, Cristiano Ronaldo’s recent antics with the Coca-Cola bottles at his Euro 2020 press conference draws parallels with Kawhi Leonard’s similar Gatorade controversy at the 2020 NBA All-Star …
Read More »