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Allwyn branding at an F1 event. The company is a sponsor of both F1 and the McLaren racing team.
00:46
BREAKING
Europe
Time to read: 4 min
Allwyn seals PrizePicks buy at $2.5bn valuation for landmark US entry
September 22, 2025
“Competition for new player acquisition is greater than ever before and the challenge is for affiliates to prove their they remain the most cost-efficient means of providing them,” SBC’s Affiliate Leaders engaged in a discussion with Andrew Garven, Head of Marketing at Covers, leading up to his upcoming speaking engagement at SBC Summit North America this May. The conversation delved into Covers' inception and its transformative journey into a pinnacle brand renowned for its premium sports wagering insights. Garven underscored the brand's unwavering commitment to adaptability in a dynamic landscape, spotlighting pivotal elements such as community immersion, responsible gambling advocacy, and cutting-edge multi-channel marketing strategies, bolstered by enduring partnerships with industry titans. Additionally, he shed light on the shifts within the US industry and offered insights into Canada's evolving market.
BREAKING
Affiliate Leaders
Time to read: 11 min
Covering All Bases: Andrew Garven Discusses Covers' Expansion Amidst Industry Shifts
April 12, 2024
BREAKING
Affiliate Leaders
Time to read: 7 min
Gator Wagers Talks Alliances, Golf, and DFS values
March 15, 2024
BtoBet: US is the land of opportunity as market set to triple by 2026
BREAKING
Features
Time to read: 2 min
BtoBet: US is the land of opportunity as market set to triple by 2026
October 3, 2022
BREAKING
Features
Time to read: 2 min
SBC Leaders Magazine: a North American special
June 28, 2022
BREAKING
Interviews
Time to read: 6 min
Brandt Iden: Sportradar - "US states taking a new approach to mobile wagering"
March 2, 2022
Better Collective CEO Jesper Søgaard
BREAKING
Latest News
Time to read: 3 min
SBC Spotlight: Jesper Søgaard - "Better Collective stronger on all fronts following 2021 diversification"
January 21, 2022
BREAKING
Features
Time to read: 3 min
Marc Pedersen, Better Collective: Capitalising on the US market boom
December 21, 2021
BREAKING
Sportsbook
Time to read: 3 min
Disney CEO admits 'very significant' sports betting opportunity
November 12, 2021
Bojoko: Lessons learned from the European market
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Features
Time to read: 5 min
Bojoko: Lessons learned from the European market
July 26, 2021
Episode 4 of the HPL Reach and Retain sports betting marketing webinar series features a look at influencer marketing and how to use influencer marketing in sports betting
BREAKING
Marketing
Time to read: 3 min
The pros (and cons) of influencer marketing
July 12, 2021
BREAKING
Regulatory Expert
Time to read: 5 min
Martin Lycka: The Empire State asks ‘How About Sports Betting?’
January 5, 2021
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Comment
Time to read: 12 min
Winning Post: NY developments, counting problem gamblers and video gaming
December 21, 2020
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Comment
Time to read: 4 min
Martin Lycka - The age of super mergers
October 12, 2020
BREAKING
Latest News
Time to read: 2 min
DraftKings expands Sportradar partnership to launch mobile live streaming
May 29, 2020
BREAKING
Latest News
Time to read: 2 min
SBC Webinars presents Xtremepush - Taming Strange Animals... Profiling & Engaging U.S. Sports Consumers
April 2, 2020
BREAKING
Latest News
Time to read: 5 min
Martin Lycka: My letter to Gambling Santa
December 20, 2019
SBC AGA US Betting Industry Webinar
BREAKING
Webinars
Time to read: 2 min
AGA presents a US Betting Overview: Plans, Progress & Partnerships webinar
September 27, 2019
BREAKING
North America
Time to read: 6 min
Dr Laila Mintas - Stakeholder implications of the NFL’s big bet on Sportradar
September 6, 2019
Kindred Group - Nils Andén, Tom Banks
BREAKING
Sportsbook
Time to read: 2 min
Kindred drops Spanish market pursuit
July 10, 2019
QPAs - Copyright: georgejmclittle / 123RF Stock Photo
BREAKING
Comment
Time to read: 5 min
Martin Lycka: Online gambling regulation – quo vadis?
July 10, 2019
BREAKING
Slider Images
Time to read: 7 min
Winning Post: Is horseracing + slots a cold turkey?
April 1, 2019
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1
Southampton is latest Midnite target in operator’s Championship takeover
2
National Lottery to join +$1bn Powerball on 21 July
3
The conversational sportsbook has arrived
4
BOYLE Sports CEO on retail empire expansion as firm opens 400th shop at Galway Racecourse
5
Gambling Commission settles plans to proceed with FRAs programme
6
UKGC to deliver critical update on customer 'affordability checks'
7
Italy to review bill on 2% football bets tax and new accountability rules  
8
Dutch Supreme Court dismisses pre-regulation claims against operators
Featured News
The Rock of Gibraltar
BREAKING
Featured News
Time to read: min
Gibraltar makes history with exclusive predictions market regulatory regime
July 13, 2026
The UKGC logo
BREAKING
UK
Time to read: min
Gambling Commission settles plans to proceed with FRAs programme
July 7, 2026
01:48
BREAKING
Features
Time to read: min
'But Our Current Tech Works Fine': Why operators need to stop fearing affiliate platform migration
July 2, 2026
First Pitch Competition Open
BREAKING
Featured News
Time to read: min
SBC Summit’s First Pitch open for applications
June 30, 2026