US sportsbook DraftKings has confirmed that it will collaborate with data provider Sportradar to offer live-streamed sports games within its mobile app. The aim, said the firm, is to provide customers with a seamless entertainment experience in one convenient location.
Pursuant to state regulations, DraftKings Sportsbook customers who are logged in to their active accounts and have a wallet balance above $0.00 will have the ability to live stream games directly within the mobile app.
At launch, DraftKings Sportsbook geolocated customers will be able to live stream a number of sports, including the Korea Baseball Organization and Bundesliga Soccer (Division 1) across all jurisdictions except Iowa.
With over 100 different leagues in total on the platform and as additional sports leagues return to resume play, DraftKings Sportsbook will explore potential expansion opportunities of the live-stream functionality.
“With a focus on innovation, we are excited to further enhance our product offerings to include a convenient, state-of-the-art experience through live entertainment,” said Ezra Kucharz, Chief Business Officer at DraftKings.
“At this difficult time for sports fans across the nation, we have extended our partnership with Sportradar to bring customers the best in-app experience from the safety and comfort of their homes, and closer to the games and players they love.”
Neale Deeley, Vice President of US Sales and Gaming, Sportradar, commented: “We are delighted to expand our partnership with DraftKings to include live streaming in their mobile app. We share DraftKings’ vision to deliver the best possible betting entertainment experience to US bettors, and we look forward to continuing to innovate together.”