Tag Archives: US

SIS expands gaming product to third US state with bet365

Bet365 becomes first European operator to go live in Kentucky

SIS Content Services – part of SIS Group (Sports Information Services) – has partnered with bet365 to make its entry into Kentucky with ebasketball from its esports product suite. The multi-content supplier of 24/7 live betting services aims to enhance its reputation in the esports betting space and widen the audience that can engage with its competitive gaming content across …

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bet365 & SIS take fixed-odds horse racing wagering to the US

SBC News bet365 & SIS take fixed-odds horse racing wagering to the US

bet365 has partnered with SIS (Sports Information Services) to bring fixed-odds horse racing wagering to a licensed sports betting platform in the US for the first time. bet365’s first made its US debut in New Jersey back in 2019, and now also operates in Kentucky, Louisiana, Virginia, Ohio, Iowa, Colorado and most recently Indiana through a partnership with the French …

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Betfair sees odds plunge on hazy Joe’s re-election

SBC News Betfair sees odds plunge on hazy Joe's re-election

Betfair Exchange has released data on Joe Biden’s chances of re-election as US President – with the odds dramatically plummeting after an official report found the 81-year-old has a ‘hazy memory’. Biden’s odds have drifted out to 14/5 from 2/1, the operator revealed, with the President insisting ‘I know what the hell I’m doing’ and ‘my memory is fine’ in …

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Oddin.gg sets sights on eight states in complex US regulatory landscape

SBC News Oddin.gg sets sights on eight states in complex US regulatory landscape

Oddin.gg has announced that it is actively pursuing licences in a further eight US states.  Announcing significant strides in its North American expansion plan, the esports betting firm currently holds existing licences in New Jersey, Colorado and the Canadian province of Ontario. Ohio, Maryland and Kansas are some of the key states the operator has set its sights on, continuing …

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bet365 continues US momentum with Louisiana debut

SBC News bet365 continues US momentum with Louisiana debut

bet365 has officially rolled out its online sportsbook in Louisiana, its seventh US state.  Described as a ‘unique market’, Louisiana contains certain pockets where online sports betting is not available. The state conducted a parish-by-parish vote, so UK-based bet365 is now available in 55 of the state’s 64 parishes. A bet365 spokesperson commented: “Celebrated for its passionate culture and festive …

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betPARX to ‘significantly grow business’ with new SlotMatrix deal

SBC News betPARX to ‘significantly grow business’ with new SlotMatrix deal

SlotMatrix has announced a multi state casino aggregation deal with existing US partner betPARX. The EveryMatrix Group-owned company will provide the operator with a comprehensive library of games from “tier one” suppliers, instantly presenting its players with the latest content. Once live, Malta-headquartered SlotMatrix will become betPARX’s leading igaming content aggregator across New Jersey, Michigan as well as Pennsylvania (once …

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Betfred ‘revolutionising’ retail sports betting in Central Maryland opening

SBC News Betfred ‘revolutionising’ retail sports betting in Central Maryland opening

Betfred has opened a new US retail sportsbook at Long Shot’s in the Capital Region of Central Maryland.  The British bookmaker has detailed that its betting amenities and the new location include 12 self-service kiosks, with a selection of beers on tap for bettors to choose from whilst betting on sports.  Aiming to ‘revolutionise’ the retail sports betting scene in …

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IBIA and IXUP to improve integrity within US sports betting

SBC News IBIA and IXUP to improve integrity within US sports betting

The International Betting Integrity Association (IBIA) has announced a partnership with IXUP Limited as part of a US sports betting integrity initiative. The Australia-based software company will now collaborate with the group on improving the sports betting compliance landscape, whilst promoting the integrity monitoring solution from the IBIA to its partnered operators, regulators and teams. Khalid Al, IBIA CEO, commented: …

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LSports: is personalisation a game-changer for sportsbooks?

Dotan Lazar, CEO of LSports

Ahead of G2E next week, Dotan Lazar, CEO at LSports, reflects on five years of legalised sports betting in the US before outlining the two major challenges that sportsbooks face when looking to gain a competitive advantage. In May, marking the fifth anniversary of the Supreme Court’s decision to legalise sports betting in the USA, the industry found itself in …

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Michael Daly stands by North America as growth child of Catena Media

SBC News Michael Daly stands by North America as growth child of Catena Media

Following a difficult trading period for Catena Media CEO, Michael Daly, remained optimistic in the group’s ability to reach an ‘achievable but challenging in goal’ in North America. Following a series of transformations, North America, particularly in the last year, has been the main cash cow for the Stockholm-listed media publisher. Yet, momentum was interrupted during Q2, with the firm’s trading …

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