betPARX to ‘significantly grow business’ with new SlotMatrix deal

SlotMatrix has announced a multi state casino aggregation deal with existing US partner betPARX.

The EveryMatrix Group-owned company will provide the operator with a comprehensive library of games from “tier one” suppliers, instantly presenting its players with the latest content.

Once live, Malta-headquartered SlotMatrix will become betPARX’s leading igaming content aggregator across New Jersey, Michigan as well as Pennsylvania (once EveryMatrix is fully licensed), which aims to further fuel the brand’s growth with cross-product bonusing and gamification tools.

Erik Nyman, President EveryMatrix Americas, commented: “I’m happy to announce we have extended our partnership with betPARX to aggregation, opening the door to a huge variety of content from leading igaming suppliers.

“Once Live EveryMatrix will provide free spins, tournaments, leaderboards and jackpot capabilities through our back office for multiple vendors making it one of the most significant product disruptions in US igaming to date. 

“As a result, we are very confident betPARX will boost its player retention and significantly grow its business using our aggregator SlotMatrix.”

In March 2023, EveryMatrix and betPARX signed a deal that saw EveryMatrix distribute content from its own game development studios, Spearhead Studios and Armadillo Studios, with CasinoEngine.

EveryMatrix has licences in New Jersey, Michigan, West Virginia, Ontario in Canada and most recently Connecticut with the regulatory process underway in Pennsylvania.

Gil Bushkin, Senior Director of Interactive Marketing at betPARX, added: “betPARX continuously seeks to incorporate well-known, exciting, and highly sought-after game titles to provide an enjoyable user experience for our players. 

“EveryMatrix’s capabilities support betPARX’s vision of creating a superior casino app that offers a diverse and captivating gaming experience.”

It was in May this year that EveryMatrix declared that it would accelerate the development of its house games studios and US market expansion following a strong start to year trading.  

Providing a Q1 trading update, EveryMatrix declared period gross profits of €14m, which was up 14% on like-for-like 2021 comparative results of €12.3m.