SBC News Voice of the Sports Betting Industry
Unibet has partnered with the Professional Fighters League (PFL) to become the official sportsbook and betting partner of PFL Europe in the UK and France in 2024 and 2025.
The two-year deal kicks off at the 2024 PFL Europe Paris event on 7 March live from Accor Arena.
The Kindred Group-owned operator has previously partnered the PFL Europe’s Paris event in 2023, which became the biggest MMA event in French TV history.
Neil Banbury, Chief Commercial and Marketing Officer, Kindred Group, stated: “It is always Kindred’s ambition to partner with ambitious, forward-looking sports organisations.
“The speed of PFL’s growth and its undoubted potential made this an easy choice from our perspective. We can’t wait to support the PFL on its evolution, and we’re counting down the days until our partnership officially begins.”
In recent weeks, DAZN also formed a partnership with the PFL to broadcast four PFL Europe events which are planned for this year.
Following what DAZN described as a transformative 2023, as well as the successful launch of its DAZN Bet brand the year prior, the London-based OTT sports media platform will now distribute the MMA promotion’s bouts to French audiences as the official ‘home of PFL in France’.
On the league’s latest collaboration, PFL SVP of International, James Frewin, added: “The PFL is proud to partner with UNIBET, the leading sportsbook for mixed martial arts across Europe.
“PFL Europe and UNIBET share many synergies, and we’re excited to provide fans across the UK and France an opportunity to enjoy a premium gaming experience.”
