Tag Archives: twitter

Twitter has signed a groundbreaking deal with Australian broadcaster SBS to broadcast a live show at this Summer’s World Cup. The show which will be called #WorldGameLIVE, will be broadcast on a daily basis throughout the duration of the much anticipated tournament.    Suzy Nicoletti, Twitter Australia Managing Director, commented: “Aussie football fans don’t need to look any further than …

Retail technology giant Amazon has renewed its ‘Thursday Night NFL’ streaming rights contract for a further two seasons, at a cost of $130 million. The NFL’s governance has confirmed that Amazon Prime Video will continue to be its lead streaming OTT platform service for Thursday night games. The deal sees Amazon secure 11 Thursday night NFL matches, which will be …

Innovation forms a crucial aspect of many industries, particularly amongst the plethora of spheres within gambling and gaming globally. With the cost of acquiring new customers and the rate of churn increasing, one particular challenge is how to engage and monetise new customers. Bruce Bale, CEO of Sportdec, briefly discusses this challenge and the motivation for innovation: “[It] is about …

Sky Bet has announced a new five-year headline sponsorship deal with the English Football League (EFL), strengthening its responsible gambling strategy in the process. The deal, which will run until the culmination of the 2023/24 season, will represent a 20% year on year increase from 2019/20 on the current deal. Richard Flint, CEO of Sky Betting and Gaming, said: “We’re …

EnergyBet is the main club sponsor for Leyton Orient FC, as well as the official in stadia betting partner for Millwall FC. The Malta-based operator, whose affiliate partner scheme has been nominated for a prize at the upcoming SBC Awards, is committed to connecting with the fans of its partners. We spoke to Simona Pinterova, PR and Media Manager at …

SBC Events has lined up a full day’s track dedicated to the FIFA World Cup at Betting on Football 2018 (20-23 March), as part of a comprehensive conference agenda ahead of next year’s tournament in Russia. Featuring eight main tracks and more than 40 sessions across Wednesday 21 and Thursday 22 March, #bofcon2018 will present over 150 experts from the …

A crowd of 100,000 people are expected to descend on Flemington Racecourse on Tuesday for the 2017 Melbourne Cup. ‘The race that stops a nation’ is the most prosperous handicap race in the world, with prize money of $6.2m available this year, and a rich history dating back over 150 years. Ahead of the race, at 4am tomorrow (Tuesday 7th November) …

Remarkable findings from a University of East Anglia study have found that Twitter posts offer a more accurate prediction of in-play football results, compared to online odds given by Betfair. Researchers from the University’s School of Economics analysed 13.8 million tweets during the 2013-14 English Premier League season and compared them with prices given by Betfair. They found that if …

Seeking to enhance industry advertising standards and promotional best practices, the Industry Group for Responsible Gambling (IGRG) has published its new ‘Gambling Industry Code for Socially Responsible Advertising‘ guidelines document. The document forms part of the IGRG’s ongoing industry code, which seeks to be implemented by the end of 2017. Presenting its third edition, the Code was originally produced in …

From the 2019-2020 season, it appears that Amazon is aiming to become a major new force in the world of Premier League TV rights. A whole host of digital media outlets are looking to test the waters with a bid for Premier League content, however after its purchase of the ATP tennis tournaments, Amazon looks more likely to succeed with …