Tag Archives: twitter

6 of the Best – Kambi’s Mattias Eriksson

10Bet - Oshri Kostiner

This week’s 6 of the Best gives the readers on SBC News an insight into the life of Mattias Eriksson, the newly appointed Chief Product Officer at Kambi. Keep reading to find out more about Eriksson, formerly Director of Business Development and Innovation at Svenska Spel, including which album changed his “exploration of music”, and what book he describes as lifelike …

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Twitter signs Australian World Cup broadcasting deal

SBC News Twitter signs Australian World Cup broadcasting deal

Twitter has signed a groundbreaking deal with Australian broadcaster SBS to broadcast a live show at this Summer’s World Cup. The show which will be called #WorldGameLIVE, will be broadcast on a daily basis throughout the duration of the much anticipated tournament.    Suzy Nicoletti, Twitter Australia Managing Director, commented: “Aussie football fans don’t need to look any further than …

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Amazon renews NFL Thursday Night streaming contract

SBC News Amazon renews NFL Thursday Night streaming contract

Retail technology giant Amazon has renewed its ‘Thursday Night NFL’ streaming rights contract for a further two seasons, at a cost of $130 million. The NFL’s governance has confirmed that Amazon Prime Video will continue to be its lead streaming OTT platform service for Thursday night games. The deal sees Amazon secure 11 Thursday night NFL matches, which will be …

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Sportdec CEO Bruce Bale – Addressing non-betting football fans

Copyright: flynt / 123RF Stock Photo

Innovation forms a crucial aspect of many industries, particularly amongst the plethora of spheres within gambling and gaming globally. With the cost of acquiring new customers and the rate of churn increasing, one particular challenge is how to engage and monetise new customers. Bruce Bale, CEO of Sportdec, briefly discusses this challenge and the motivation for innovation: “[It] is about …

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Responsible gambling the focus in new five year Sky Bet and EFL deal

SBC News Responsible gambling the focus in new five year Sky Bet and EFL deal

Sky Bet has announced a new five-year headline sponsorship deal with the English Football League (EFL), strengthening its responsible gambling strategy in the process. The deal, which will run until the culmination of the 2023/24 season, will represent a 20% year on year increase from 2019/20 on the current deal. Richard Flint, CEO of Sky Betting and Gaming, said: “We’re …

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EnergyBet’s Simona Pinterova: Focusing resources on quality interactions with the fans

Leyton Orient fans

EnergyBet is the main club sponsor for Leyton Orient FC, as well as the official in stadia betting partner for Millwall FC. The Malta-based operator, whose affiliate partner scheme has been nominated for a prize at the upcoming SBC Awards, is committed to connecting with the fans of its partners. We spoke to Simona Pinterova, PR and Media Manager at …

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Plan for the World Cup and beyond at Betting on Football 2018 #bofcon2018

SBC News Plan for the World Cup and beyond at Betting on Football 2018 #bofcon2018

SBC Events has lined up a full day’s track dedicated to the FIFA World Cup at Betting on Football 2018 (20-23 March), as part of a comprehensive conference agenda ahead of next year’s tournament in Russia. Featuring eight main tracks and more than 40 sessions across Wednesday 21 and Thursday 22 March, #bofcon2018 will present over 150 experts from the …

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Twitter better indication of success than Betfair odds, research suggests

SBC News Twitter better indication of success than Betfair odds, research suggests

Remarkable findings from a University of East Anglia study have found that Twitter posts offer a more accurate prediction of in-play football results, compared to online odds given by Betfair. Researchers from the University’s School of Economics analysed 13.8 million tweets during the 2013-14 English Premier League season and compared them with prices given by Betfair. They found that if …

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IGRG’s third industry advertising code focuses on social media and affiliate verticals

SBC News IGRG's third industry advertising code focuses on social media and affiliate verticals

Seeking to enhance industry advertising standards and promotional best practices, the Industry Group for Responsible Gambling (IGRG) has published its new ‘Gambling Industry Code for Socially Responsible Advertising‘ guidelines document. The document forms part of the IGRG’s ongoing industry code, which seeks to be implemented by the end of 2017. Presenting its third edition, the Code was originally produced in …

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