Tag Archives: twitter

Twitter better indication of success than Betfair odds, research suggests

Remarkable findings from a University of East Anglia study have found that Twitter posts offer a more accurate prediction of in-play football results, compared to online odds given by Betfair. Researchers from the University’s School of Economics analysed 13.8 million tweets during the 2013-14 English Premier League season and compared them with prices given by Betfair. They found that if …

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IGRG’s third industry advertising code focuses on social media and affiliate verticals

Seeking to enhance industry advertising standards and promotional best practices, the Industry Group for Responsible Gambling (IGRG) has published its new ‘Gambling Industry Code for Socially Responsible Advertising‘ guidelines document. The document forms part of the IGRG’s ongoing industry code, which seeks to be implemented by the end of 2017. Presenting its third edition, the Code was originally produced in …

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Could Amazon become a game changer of Premier League broadcasting?

From the 2019-2020 season, it appears that Amazon is aiming to become a major new force in the world of Premier League TV rights. A whole host of digital media outlets are looking to test the waters with a bid for Premier League content, however after its purchase of the ATP tennis tournaments, Amazon looks more likely to succeed with …

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Twitter suspends Paddy Power account

As of last night, Paddy Power’s popular Twitter account (@PaddyPower) has been suspended for reasons yet unknown. The social media platform has blocked the Paddy Power account showing no active feed, posting a generic message that reads ‘Twitter suspends accounts that violate the Twitter Rules’. Twitter’s suspension of @PaddyPower, has sent the bookmaker’s followers into rumour overdrive, however, it remains …

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Football clubs disengage with Facebook

Facebook

Facebook’s decision to discontinue paying football clubs for live streams has inevitably led to a backlash of clubs becoming disinterested in the social media site. A plethora of teams that previously enjoyed heavy involvement in Facebook, including Real Madrid, Barcelona and Manchester United, are now seemingly contemplating investments in alternative outlets such as Instagram and YouTube. The decision to cease …

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USPGA Championship extends reach via Twitter and GiveMeSport

USPGA - Copyright: Photozek07 / 123RF Stock Photo

The Professional Golfers’ Association (PGA) has expanded the reach of its national golf championship by striking live streaming deals with both Twitter and sports publisher GiveMeSport. Having opted against renewing a deal with Sky Sports in favour of a “multi-platform” alternative with TV coverage on BBC and live streaming on Twitter, the PGA is trying to ensure that the championship …

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UKGC warns fantasy football operators not to get caught out by gambling rules

  Ahead of the start of a new football season this August, the UK Gambling Commission (UKGC) has issued an industry note warning fantasy football operators to ensure that their leagues, prizes and promotions are in accordance with UK gambling laws. The risk for those organising fantasy football leagues is that it could require a pool licence from the Gambling Commission, as …

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Twitter loses streaming rights to NFL Thursdays

Social media network, Twitter has lost the right to live stream NFL ‘Thursday Night Games’, as the league chooses Amazon as its new content streaming partner. Updating league stakeholders, NFL governance informed that Amazon, the world’ largest digital retailer had won the right to stream 10 NFL Thursday night games for season 2017/18. US business news sources report that the …

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Kick off…Facebook signs live content partnership with MLS & Univision

Social media giant Facebook Inc has furthered its presence within sports, by agreeing a live streaming content partnership with Major League Soccer (MLS) and Spanish-language American broadcaster Univision Deportes. This weekend, Facebook executives confirmed that 22 live matches would be streamed ‘in-English’ on Univision Deportes Facebook page. Univision will support the Facebook streams by providing English commentary and ‘unique Facebook’ …

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Kevin Pietersen admits fears over cricket corruption

Pietersen - Copyright: arnabmaity / 123RF Stock Photo

Kevin Pietersen has admitted that he is not surprised by Cricket Australia’s (CA) claim that its emerging players are being targeted by corrupt foreign bookmakers via social media. CA’s Head of Integrity Iain Roy confirmed that players on the verge of squads for the national team and Big Bash League (BBL) are being targeted via tools such as Twitter, Instagram and …

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