Tag Archives: twitter

GambleAware calls for improved age-screening tools to reduce problem gambling

Research commissioned by industry charity GambleAware has led to a number of recommendations as to how operators can reduce the risk of gambling-related harms. The programme of research was conducted by two separate consortia, led by Ipsos MORI and the Institute for Social Marketing at the University of Stirling. The research found that ‘regular exposure to gambling promotions can change …

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Twitter partners with UKGC to ‘support responsible advertising priorities’

In a bid to offer information on how to limit gambling-related content across its platform, social media giant Twitter has partnered with the UK Gambling Commission to ‘support their responsible advertising priorities.’ The guidance is expected to explain the different methods in which Twitter’s safety tools and settings can be adjusted within an individual account, which is hoped to ‘to …

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888 debuts ‘Too Much is Too Much’ social responsibility campaign

LSE-listed online gambling group 888 Holdings Plc has emphasised player moderation and the awareness of excessive gambling behaviours through the launch of its new social responsibility campaign – ‘Too Much is Too Much’. 888’s campaign will be initially launched within the UK running from 5-18 January 2020 across Facebook, Twitter, YouTube and further digital channels. In its campaign notes, 888 details …

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Huddersfield’s new Paddy Power kit causes Twitter stir

After announcing their partnership with Paddy Power earlier this week, Huddersfield Town has now released it’s apparent ‘home kit’ for the 2019/20 Championship season which has seemingly united the footballing world.  Unfortunately for the Terriers, the reaction to the kit has resulted with more laughs than admiration, with the club now finding themselves as a trending topic on Twitter.  The …

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GambleAware report suggests ‘clearer’ strategy needed on advertising

Published in its latest interim report, GambleAware has conducted research into the impact that different forms and frequencies of gambling adverts had upon children, young people and vulnerable adults. The research, carried out by two consortia led by Ipsos MORI and the Institute for Social Marketing at the University of Stirling, found that lotteries and bookmakers are among the highest …

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HBF survey highlights areas for improvement in the industry

A Horseracing Bettors Forum (HBF) survey published earlier this week has identified a number of factors which set out the ways the horseracing industry and associated betting activities can be improved. The survey, which received 1024 responses, was created to gain a cross-sectional view of the racing industry from bettors with the hope of using the survey to prioritise future …

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UK government moves to implement new ‘duty of care’ tech policy

Working with the Home Office, The Department for Digital, Culture, Media & Sports (DCMS) has today published it’s joint  ‘Online Harms White Paper’ – outlining the UK government’s intent on better monitoring and regulating all UK digital enterprises. Propositioned last May, the UK government intends to put forward a ‘duty of care mandate’ for all technology/digital incumbents ensuring consumer safety …

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BetVictor on the hunt for ‘its next face of horse racing’

BetVictor has announced that they’re conducting a nationwide search to find “its next face of horse racing”, to complement the operator’s continual expansion to its sponsorship and media portfolios. Sold as the “dream role for racing fans”, applicants will be in with the chance to represent the betting operator at race meetings throughout the year, taking part in live interviews …

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Unibet falls foul with ‘sponsored’ Henderson tweet

The Advertising Standards Authority (ASA) has ruled that a tweet from the account of horseracing trainer Nicky Henderson promoting one of his blogs on Unibet’s content site did not qualify as ‘editorial content’ and should have been marked as a sponsored marketing communication. The tweet, posted on 27 October, stated: “We’re underway with the jumps and my exclusive @unibet blog is now ready …

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Aaron Duckmanton: Grabyo – What you don’t know about video!

Marketing in disrupted times, all sectors appear to have fallen in love with video. Yet it remains a tentative marketing vertical for betting incumbents. Aaron Duckmanton, Head Of Marketing & Content at real-time video editing technology Grabyo, puts the industry straight on Video dynamics… Pay attention, please! __________________ SBC: Hi Aaron, thanks for the interview. As a medium, how has …

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