Tag Archives: twitter

Responsible gambling the focus in new five year Sky Bet and EFL deal

Sky Bet has announced a new five-year headline sponsorship deal with the English Football League (EFL), strengthening its responsible gambling strategy in the process. The deal, which will run until the culmination of the 2023/24 season, will represent a 20% year on year increase from 2019/20 on the current deal. Richard Flint, CEO of Sky Betting and Gaming, said: “We’re …

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EnergyBet’s Simona Pinterova: Focusing resources on quality interactions with the fans

Leyton Orient fans

EnergyBet is the main club sponsor for Leyton Orient FC, as well as the official in stadia betting partner for Millwall FC. The Malta-based operator, whose affiliate partner scheme has been nominated for a prize at the upcoming SBC Awards, is committed to connecting with the fans of its partners. We spoke to Simona Pinterova, PR and Media Manager at …

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Plan for the World Cup and beyond at Betting on Football 2018 #bofcon2018

SBC Events has lined up a full day’s track dedicated to the FIFA World Cup at Betting on Football 2018 (20-23 March), as part of a comprehensive conference agenda ahead of next year’s tournament in Russia. Featuring eight main tracks and more than 40 sessions across Wednesday 21 and Thursday 22 March, #bofcon2018 will present over 150 experts from the …

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Australia geared for “the race that stops a nation”

Copyright: rafaelbenari / 123RF Stock Photo

A crowd of 100,000 people are expected to descend on Flemington Racecourse on Tuesday for the 2017 Melbourne Cup. ‘The race that stops a nation’ is the most prosperous handicap race in the world, with prize money of $6.2m available this year, and a rich history dating back over 150 years. Ahead of the race, at 4am tomorrow (Tuesday 7th November) …

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Twitter better indication of success than Betfair odds, research suggests

Remarkable findings from a University of East Anglia study have found that Twitter posts offer a more accurate prediction of in-play football results, compared to online odds given by Betfair. Researchers from the University’s School of Economics analysed 13.8 million tweets during the 2013-14 English Premier League season and compared them with prices given by Betfair. They found that if …

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IGRG’s third industry advertising code focuses on social media and affiliate verticals

Seeking to enhance industry advertising standards and promotional best practices, the Industry Group for Responsible Gambling (IGRG) has published its new ‘Gambling Industry Code for Socially Responsible Advertising‘ guidelines document. The document forms part of the IGRG’s ongoing industry code, which seeks to be implemented by the end of 2017. Presenting its third edition, the Code was originally produced in …

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Could Amazon become a game changer of Premier League broadcasting?

From the 2019-2020 season, it appears that Amazon is aiming to become a major new force in the world of Premier League TV rights. A whole host of digital media outlets are looking to test the waters with a bid for Premier League content, however after its purchase of the ATP tennis tournaments, Amazon looks more likely to succeed with …

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Twitter suspends Paddy Power account

As of last night, Paddy Power’s popular Twitter account (@PaddyPower) has been suspended for reasons yet unknown. The social media platform has blocked the Paddy Power account showing no active feed, posting a generic message that reads ‘Twitter suspends accounts that violate the Twitter Rules’. Twitter’s suspension of @PaddyPower, has sent the bookmaker’s followers into rumour overdrive, however, it remains …

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Football clubs disengage with Facebook

Facebook

Facebook’s decision to discontinue paying football clubs for live streams has inevitably led to a backlash of clubs becoming disinterested in the social media site. A plethora of teams that previously enjoyed heavy involvement in Facebook, including Real Madrid, Barcelona and Manchester United, are now seemingly contemplating investments in alternative outlets such as Instagram and YouTube. The decision to cease …

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USPGA Championship extends reach via Twitter and GiveMeSport

USPGA - Copyright: Photozek07 / 123RF Stock Photo

The Professional Golfers’ Association (PGA) has expanded the reach of its national golf championship by striking live streaming deals with both Twitter and sports publisher GiveMeSport. Having opted against renewing a deal with Sky Sports in favour of a “multi-platform” alternative with TV coverage on BBC and live streaming on Twitter, the PGA is trying to ensure that the championship …

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