Tag Archives: twitter

ASA clarifies Content Marketing rules for gambling advertising

SBC News ASA clarifies Content Marketing rules for gambling advertising

 The Advertising Standards Association (ASA) has issued further guidance on the rules applied to ‘content marketing’ of gambling services/products on social media and other digital channels. The guidance was published as a ‘remit statement’ responding to queries by operators, related to its 2021 “CAP Code on marketing communications appearing on websites, apps and cross-border platforms”. Questions were raised as to …

Read More »

Ladbrokes unites the public for Euro 2020’s rock n roll return 

SBC News Ladbrokes unites the public for Euro 2020's rock n roll return 

Ladbrokes will this weekend unveil ‘This Time We Play Together’, its new flagship HD advertising campaign for this summer’s UEFA Euro 2020 football championships. The campaign devised by Neverland, Ladbrokes new creative advertising agency, celebrates football’s unifying return to the international stage following the pandemic which has impacted all levels of society.  Ladbrokes will kick-start its new campaign during Saturday …

Read More »

Dara Nasr joins Allwyn to coordinate National Lottery’s digital strategy

SBC News Dara Nasr joins Allwyn to coordinate National Lottery’s digital strategy

Allwyn, the new UK corporate identity of Czech gambling conglomerate SAZKA Group, has confirmed that Twitter UK MD Dara Nasr has joined its advisory board to guide the firm’s strategy for the Fourth UK National Lottery Competition.  Recognised as one of UK tech’s highest-profile executives, Nasr will serve as a strategic advisor on digital commercial strategies for Allwyn’s National Lottery …

Read More »

BGC sets out new rules on football clubs’ gambling social media posts

SBC News BGC sets out new rules on football clubs’ gambling social media posts

The Betting and Gaming Council (BGC) has introduced new rules aimed at preventing football clubs from promoting gambling offers and operator websites through official social media accounts. Last week, a handful of Premier League, English Football League (EFL) and Scottish Premiership clubs received a letter from a group of ‘50 former gambling addicts’ warning of the risks of advertising betting …

Read More »

UK football clubs warned against gambling adverts on social media

SBC News UK football clubs warned against gambling adverts on social media

UK football clubs have received a letter from a group of ‘50 former gambling addicts’, warning of the dangers of promoting betting websites through their social media channels. A total of 11 clubs across the Premier League, English Football League (EFL) and Scottish Premiership were subject to a letter which informed how addicts might feel ‘distressed’ to see links to …

Read More »

SBC Summit Barcelona – Digital: Industry marketing awaits its ‘age-gated test’

SBC News SBC Summit Barcelona – Digital: Industry marketing awaits its 'age-gated test'

A deep dive on evolving social media, content and influencer marketing strategies to drive mass audience engagements opened SBC Summit Barcelona – Digital’s day three Marketing & Affiliation track.  An expert panels featuring representatives of media giants Google, Twitter and LadBible underlined that social media content has shown its true depth in reaching audiences during the COVID-19 lockdown, as all …

Read More »

Footstock signs Chris Kamara as new brand ambassador

SBC News Footstock signs Chris Kamara as new brand ambassador

Player trading and fantasy football platform Footstock has signed Chris Kamara as its new brand ambassador for the 2020/21 season. Kamara will support the brand with a range of marketing and PR activations, helping Footstock grow its brand awareness and UK customer base. Commenting on his new role, Kamara said: “Ever since gaining my lucky break being spotted playing for …

Read More »

David Clifton: Licensing Expert – Better the devil you know…

SBC News David Clifton: Licensing Expert – Better the devil you know...

As I write this, I am greatly looking forward to moderating the “Brand Control – Working with Affiliates” panel session during the “Digital Marketing Day” of the ground-breaking SBC Digital Summit. This will be a highly topical session because, looking back on what has happened in gaming regulatory terms since the commencement of the COVID-19 lockdown in the UK and …

Read More »

GambleAware calls for improved age-screening tools to reduce problem gambling

SBC News GambleAware calls for improved age-screening tools to reduce problem gambling

Research commissioned by industry charity GambleAware has led to a number of recommendations as to how operators can reduce the risk of gambling-related harms. The programme of research was conducted by two separate consortia, led by Ipsos MORI and the Institute for Social Marketing at the University of Stirling. The research found that ‘regular exposure to gambling promotions can change …

Read More »