Ahead of this summer’s Euro 2020 Championship, sports betting brands will be embarking on a marketing blitz as they jostle for position to be front of mind when the football crazy population look to place bets on the long awaited tournament. However much of this marketing spend is likely to be wasted, according to Solitics CEO & Founder Tomer Baumel, …
Read More »
The SBC Webinars series continues on Thursday 8 April when Solitics presents How to Increase Conversion: Everyday Tactics That Actually Work, an in-depth look at the role of personalisation in driving player conversion. While betting and gaming operators focus significant effort and budget on increasing traffic to their sites via multiple channels, there is still much to do with regards …
Read More »
Standard bonuses in the iGaming industry can be used effectively for quick short-term player engagement and retention, but not as a long-term strategy with the same bonuses for all players, writes Solitics CEO and Founder Tomer Baumel (pictured above). The importance of customer experience has never been more crucial, especially as the industry becomes increasingly crowded. Unfortunately, there are still …
Read More »
Sports betting solutions provider Delasport has integrated the data management and marketing automation platform from Solitics. The deal will allow Delasport, whose website lists clients including 18Bet and 1Bet, to “harness the power of its data across all sources” and personalise the customer experience in real time. “With such a rich diversity of resources which combine a variety of different …
Read More »
Today’s online gaming market is ever-competitive, both for punters and for providers. This level of competition is the same for the onboarding of players, the implementation of retention measures and then maximising engagement throughout the player journey. Marketing automation platforms more than play their part, as they give betting and gaming companies the chance to offer the most relevant, exciting …
Read More »
Spanish multinational gambling group Codere has sealed a deal with Solitics to improve its management of data and create a more personalised experience for its players. Codere confirmed that Solitics has integrated its real-time data management and automation platform into Codere’s sport betting and casino operations in Europe and Latin America (LatAm). Moshe Edree, COO for Codere’s digital division, said: …
Read More »
SBC News Voice of the Sports Betting Industry