Spanish multinational gambling group Codere has sealed a deal with Solitics to improve its management of data and create a more personalised experience for its players.
Codere confirmed that Solitics has integrated its real-time data management and automation platform into Codere’s sport betting and casino operations in Europe and Latin America (LatAm).
Moshe Edree, COO for Codere’s digital division, said: “As a company that has grown immensely over the past years we have accumulated a lot of data across different systems for our different products.
“As such, utilising our data in real time for personalisation purposes became a very complex task. Furthermore, we also wanted to have one central control system for all automation and personalisation.
“As part of Codere’s strive for excellence and becoming the LatAm and Spanish speakers’ leading gaming operator, we searched for a company that would not only enhance our automation and personalisation capabilities, but would also align and enhance our data management efforts.”
Solitics’ founder and CEO Tomer Baumel (pictured above) added: “It is a great honor that Codere, a world renown leading company, has chosen us. Solitics prides itself in our cutting-edge data management platform and marketing automation solution.”
“We are committed to enabling Codere to create the most personalised experience for their customers in real-time based on all their data.”
The data management and automation platform, explained Solitics, enables both B2B and B2C betting and gaming brands to create the most personal experience for their customers in real-time through all marketing and communication channels.
Powered by its unique data management technology layer, it integrates data from multiple distributed data sources, unifies the data and makes it available to consume in real-time.