Sports betting solutions provider Delasport has integrated the data management and marketing automation platform from Solitics.
The deal will allow Delasport, whose website lists clients including 18Bet and 1Bet, to “harness the power of its data across all sources” and personalise the customer experience in real time.
“With such a rich diversity of resources which combine a variety of different data sources, Solitics’ platform is a perfect match – enabling us to utilize all the data that we have on our players in real-time,” said Eli Moscovich, VP Strategic Partnerships Manager at Delasport. “We are looking forward to working with the experts behind this project.”
Tomer Baumel, CEO at Solitics, added: “We are excited about the opportunity to work with Delasport on upcoming iGaming projects. Proven to be true leaders in the industry their software products stand out with extreme quality and innovation.”
Baumel should already be familiar to the SBC News audience, having recently shared his seven key considerations for companies picking an automated marketing platform.
These included the need to check your data infrastructure, find the correct data for punters, understand the complication of integrations and provide real-time data based responses.
For Solitics, the Delasport deal comes just a month after it integrated the platform for Codere’s sport betting and casino operations in both Europe and Latin America.