Tag Archives: Sweden

Svenska Spel, the operator of the Swedish national lottery, has allocated funds to organise street football projects across the country. As part of a Swedish Football Association (SvFF) initiative to improve the levels of training and competitions, Svenska Spel is committing SEK3m via its Movement Fund to help communities provide street football activities. The SvFF is focusing on street football in order …

Spelinspektionen, Sweden’s Gambling Inspectorate, has informed licensees that it will undertake a ‘testing phase’ of Spelpaus – Swedish gambling’s centralised self-exclusion scheme and customer database during the month of May. A pilot phase is required as Spelinspektionen has procured a new systems supplier to operate Spelpaus.se, charged with delivering comprehensive upgrades. At the start of the year, Spelinspektionen alerted Swedish …

Delasport has expanded its global footprint after receiving the necessary regulatory approvals to enter the Swedish market. The Swedish debut will see Delasport roll out its “one-stop-solution” which includes a sportsbook, player account management (PAM) and casino offering. Oren Cohen Shwartz, CEO of Delasport, commented: “By entering the Swedish market, we continue to expand globally and grow our presence in …

Regulation of the Swedish gaming market has improved the condition for achieving the overarching goals set by parliament, asserts Sweden’s State Treasury, upon delivery of a final report looking at the country’s digital ecosystem. These ambitions include that the gaming market should be under public control, have strong consumer protection and protect revenue from gaming for associations and the state. …

Konsumentombudsmannen (KO) – Sweden’s Consumer Ombudsman has been rejected in its appeal to examine a contract between Svenska Spel and TV4 AB regarding their existing arrangement to promote Triss (instant win) games. Since 2020, KO has stood by its original decision that news features on TV4 promoting Triss winners should be classified as advertising. Its decision was deemed necessary to …

Betsson has signed ex-professional footballer Pontus Wernbloom as its latest brand ambassador in the group’s continued investment into Swedish sports. At the online gambling company, Wernbloom will be part of the company’s activation around football and several other sport-related initiatives and productions. The former Swedish national team midfielder ended his playing career at IFK Gothenburg in 2021, also played in …

Finansdepartementet – Sweden’s Ministry of Finance has submitted proposals to increase licence fee renewal duties, alongside a further demand for B2B licence requirements to be adopted as a market obligation.     A memorandum with proposals has been submitted for consultation until 9 May, and, if adopted to enter into force, a new licensing arrangement would be applicable from 1 March 2023. …

Cykelförbundets – Sweden’s Cycling Federation has announced Svenska Spel as the principal sponsor of its “Project Ledstjärna – citizens in motion” social initiative. The project will see Svenska Spel fund and collaborate Cykelförbundets social directive to make cycling as accessible as possible to the Swedish public and local communities. A campaign for Project Ledstjärna (translation:’ GuideStar) has been  fronted by …

Sweden’s Supreme Administrative Court, the nation’s highest-ranking court of appeal for legal challenges has notified gambling inspectorate Spelinspektionen and online operator Genesis Global that it will determine their penalty fee dispute.  In March 2019, three months following the launch of Sweden’s newly regulated online gambling marketplace, Genesis was fined SEK 4 million (€360,000) for failure to integrate its white-label brands …

Spelbranschens Riksorganisation (SPER) – Sweden’s Gaming Association has named Maria Wennerberg Sedigh as its new chief executive – who will take leadership of the trade body as of 30 March.     Sedigh will replace CEO incumbent Jenny Nilzon, who has chosen to end her five-year tenure as leader of SPER in order to carry forward her career outside of the online …