Unibet, the flagship sportsbook brand of Kindred Group Plc, has maintained its home market CSR commitments by announcing the recipients of its 30/30 Fund in support of Swedish sports clubs, projects and organisations promoting fair-play, equality, inclusion and social mobility.
The 30/30 Fund was established in 2019 by Unibet, backing the grassroots sports fundraising initiatives of former Sweden and NHL goaltender Henrik ‘King of New York’ Lundqvist.
In the subsequent years, Unibet and Lundqvist have expanded the fund’s CSR remit to include sports projects promoting diversity and social inclusion across Sweden.
Each year, Unibet guarantees that SEK 900,000 (€90,000) will be evenly distributed amongst 30 applicants requesting funding to support sports-led projects benefiting Swedish communities.
2021 saw Unibet receive over 1,100 applications, with the bookmaker declaring its most diverse make-up by funding local projects covering ice hockey, handball, gymnastics, rugby, table tennis, canoeing and capoeira dancing.
“Congratulations to all the winners for your hard and dedicated work to support a positive sports culture, it means a lot,” commented Lundqvist.
“Also, thank you for all the fantastic applications to the 30/30-fund this year. It’s been incredibly entertaining and fun to read about all the great and important work across the country.”
Unibet and Lundqvist will continue to oversee the development of 30/30 Fund and the schemes that have secured funding through the CSR initiative that has raised SEK 2.7 million (€270k) in sports funding since its inception.