Tag Archives: Swansea City

Assessing the football and betting sponsorship dynamic

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Much has been written regarding the industry’s relationship with sports, none more so than football, where criticism has suggested measures must be put in place to curb what is seen as an over saturation of marketing, sponsorships and advertising. This topic is set to fall under the microscope at the sixth annual Betting on Football, taking place this week at …

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SBTech unites with Rocket X to launch new partnership

SBTech has entered into a new partnership with Rocket X, which operates a number of UK gaming sites, to supply its sportsbook to a portfolio of UK-facing sites. The agreement has been contracted directly with Swedish mobile gaming giant LeoVegas, which created the Rocket X brand in March to consolidate its UK assets, newly acquired from IPS. Andrew Cochrane, CCO …

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Bet UK and 21.co.uk secure Swansea FC sponsorships

Championship outfit Swansea City Football Club have unveiled Bet UK as the clubs the club’s official shirt sponsor, and principal betting partner, for the upcoming 2018/19 season. As part of the deal the online casino and betting brand, a branch of the LeoVegas family, is to see its logo emblazoned across the new home and away shirts for the duration …

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League of Legends taking shape with nine games remaining

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The Premier League is entering the business end of the season and the table is beginning to take shape, something that is reflected in SBC’s League of Legends where fantasy managers are set for one final push as they search for the summit. In the latest round of fixtures Swansea City continued the great escape under Carlos Carvalhal, climbing up …

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Aguero in triple delight for fantasy managers

The latest gameweek of the Premier League has come to end, with Swansea City’s game plan executed perfectly to crash Liverpool back down to earth, following the euphoria of ending the long unbeaten run of Manchester City. Fantasy managers within SBC’s League of Legends were left ruing decisions to stock up on players of the Anfield based outfit, however, Pep …

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Betting on Football puts the World Cup in the spotlight

World Cup

More than 30 experts have been confirmed for World Cup and Beyond, a seven-session track dedicated to Russia 2018 at this year’s Betting on Football (20-23 March). World Cup and Beyond will kick off with ‘Life beyond the bonus’, a panel featuring Mybet CMO Florian Guede and BetBright CEO Marcus Brennan. It has been designed to address the future of …

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Fantasy managers navigate tricky Xmas period

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The hectic Premier League Christmas schedule has swept over the nation once again, causing many a debate for fans and a plethora of selection headaches for managers. That latter problem has also been affecting fantasy managers up and down the country, with the latest round of fixtures featuring a Tottenham Hotspur and West Ham United double bill. Despite a number …

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Spurs back on form to delight of fantasy managers

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SBC’s League of Legends fantasy football league has seen a number of movers and shakers this week, in the aftermath of two huge derbies in the Premier League yesterday. A late penalty on Merseyside saw Everton rescue a point at Anfield, while Manchester City strengthened their place at the top of Premiership with victory at Old Trafford. In the world of …

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Calls for companies to provide gambling support backed

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Asian sports betting and online casino company LeTou, the gaming shirt sponsor of Premier League side Swansea City, has backed calls for professional sportsman to receive problem gambling education and support. The Professional Players Federation (PPF) and GambleAware has called for added guidance to be provided, with the PPF urging bookmakers to ensure any sponsorship agreements include a provision for …

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Swansea City seeks to expand Asian commercial presence with Letou shirt sponsorship

English Premier League football club Swansea City has this morning announced that new Asian-focused online betting and casino operator, Letou (letou.co.uk) will be its season 2017/18 official shirt sponsor. The Welsh football club today hosted an unveiling ceremony for its new season ‘home & away shirts’ designed by Spanish kit manufacturer Joma. The new shirt features the branding of Letou …

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