SBC News Voice of the Sports Betting Industry
Betradar, supplier of sports and betting-related data, has announced that Svenska Spel has deployed the company’s Live Odds Service in their betting offer. Betradar’s Live Odds Service is a fully automated and integrated in-running trading service to offer a broad variety of live betting sports and markets. In total the Betradar live betting portfolio covers 15 different sports with over 12,000 matches per month. As the official data partner of the International Tennis Federation (ITF), Betradar is in the position to offer over 50,000tennis matches per year.
Svenska Spel is a state owned lottery and the largest gaming operator in Sweden with a wide range of lottery, sports and high quality gaming entertainment. As well as online offerings, Svenska Spel has representatives in over 6,200 retail outlets. Svenska Spel began the search for an experienced live odds partner via a public tender in March 2013 and received a number of interesting and competitive offers. Betradar was selected in May 2013 because of their experience as a leading sports and betting-related data service provider. Svenska Spel follows Veikkaus and Norsk Tipping as the latest Scandinavian state lottery to use Betradar’s Live Odds Service. In total, Betradar serves over 35 state lotteries worldwide with its extensive product and service portfolio.“Svenska Spel has offered live betting since 2005 and to this date has done so solely by using internal resources.
The market demand has stretched Svenska Spel’s resources to the limit and we are now at a situation where Svenska Spel needs to extend the offer without increasing the use of internal resources. In order to do so, we decided to co-operate with Sportradar who best met our tender qualification requirements. Moreover, Sportradar with its brand Betradar is a company we have co-operated with since 2004 in other areas of our daily business and who have been a reliable partner for many years”, said Lennart Nilsson, Product Manager Live Betting of Svenska Spel.
Erik Lorenz, Managing Director Sales at Sportradar, welcomes the extension of the co-operation with Svenska Spel: “We are very pleased to welcome Svenska Spel as a new partner of Betradar’s Live Odds Service. We are convinced that together we can shape future developments and play an active part in the creation of an even more exciting live betting offering for the Swedish market.”
