ATG has declared that Swedish audiences “will reveal their inner horse instincts” playing the revamped V75 racing pool. The message forms part of a new advertising campaign launched by ATG (Aktiebolaget Trav och Galopp), Sweden’s totalisator board for wagering on trotting and thoroughbred racing. The campaign is co-developed by the Stockholm agencies of Åkestam Holst and Giants & Toys, and …
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Swedish horseracing stakeholders have stated that the governance structure of ATG (Aktiebolaget Trav och Galopp) must be addressed in 2024. The statement was made by Anders Källström, Chairman of Svensk Travsport at the autumn meeting of the Stockholm Harness Racing Society. ATG, which serves as the totalizer and betting network of Swedish racing, was founded as a government initiative in …
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Sweden’s new centre-right coalition government continues to announce new appointments impacting the Swedish gambling sector. On 1 June, the government confirmed the appointment of Peter Erik Norman as new Chairman of the board of AB Trav och Galopp (ATG) – the Swedish racetracks and horseracing totalizer network operating firm. A Moderate Party member, Norman is the former Financial Services Minister …
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Swedish state–owned betting, gaming and lottery operator Svenska Spel has revealed that its total operating profit declined during H1 2022, despite overall revenue increasing by 1%. In an interim update released today, the group shared that revenue had declined to SEK 3,898m (€369.5m) from SEK 3,938m (€373.1m), whilst on a quarterly basis revenue also rose by 1% from SEK 1,963m …
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AB Trav och Galopp (ATG) has agreed to broadcast its live ‘ATG Live’ channel on Scandinavian pay-TV platform Allente. From 16 August, live racing and trotting fixtures from ATG syndicated racetracks will be broadcast on channel 23 of the Allente platform, made available to all free-view Scandinavian audiences. ATG Live will continue to be produced by broadcast partner Kanal75, delivering …
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The governing bodies of Swedish horseracing have agreed to trial a new ‘V64 Xpress’ competition format, seeking to revive audience participation with Swedish trotting’s winter schedule. Beginning from 17 September, Svensk Travsport – Swedish Trotting’s governing body – will test its new V64 Xpress competition format, hosting simultaneous back-to-back trotting races across two ATG racetrack venues. Svensk Travsport and ATG …
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Branschföreningen för Onlinespel (BOS), Sweden’s online gambling trade association, has backed the decision of Social Democrat MP Anna-Lena Sörenson to recommend against a mandatory levy for Swedish horseracing. Sörenson had been tasked with leading ‘gambling market enquiry’, evaluating whether the Riksdag should impose a mandatory levy on Swedish horseracing wagers mirroring bookmaker obligations in the UK, France and Denmark. The …
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