Tag Archives: Stanislav Mykhailov

Stanislav Mykhailov joins Betbazar to oversee sales campaigns

Gaming industry sales body Betbazar has appointed Stanislav Mykhailov as its Sales Director, with the responsibility of leading the firm’s global sales campaign. Beginning with this week’s SBC Summit Barcelona, Mykhailov will operate as an ‘integral asset’ for the company’s B2B expansion, as it looks to strengthen its revenue streams across multiple supply verticals and build on the success of …

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BetInvest: Using product development to stay ahead of the curve

BetInvest: Using product development to stay ahead of the curve

In 2021 the sports betting business swiftly returned to a new form of normality, and with that, BetInvest has ramped up both its product development and content services in order to stay ahead of the market, writes Stanislav Mykhailov, the company’s Head of B2B Department. Last year’s events have expedited the progress that was already being made in key areas …

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BetInvest: Taking a content-driven approach to sports betting

In order to maximise the lifetime value of newly acquired customers, investment in content should be of increasing importance to betting operators, writes Stanislav Mykhailov - Head of B2B Department at BetInvest

In order to maximise the lifetime value of newly acquired customers, investment in content should be of increasing importance to betting operators, writes Stanislav Mykhailov – Head of B2B Department at BetInvest Ltd – who stressed that a greater emphasis should be placed on content-driven betting experiences as opposed to just client capture. As is the case for streaming platforms, …

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Esports: A perfect uplift for post-pandemic betting markets

Esports: A perfect uplift for post-pandemic betting markets

As many companies have sought to find alternative events to keep their players entertained throughout the last 12 months, Stanislav Mykhailov, Head of B2B Department at BetInvest, highlights the reasons why esports can offer a welcome boost for betting and gaming companies in a post-pandemic landscape. The COVID-19 pandemic has had a huge impact on the world as we know …

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BetInvest: Why egames is reaching the same level as traditional sports

BetInvest: Why egames is reaching the same level as traditional sports

In the last year, we have seen a substantial rise in the uptake of ‘egames’ such as virtual betting markets and esports.  According to BetInvest, this rising demand for egames inspired their team to supply a product that combined the excitement and anticipation of real sport events with a modern approach –  offering its network of operators an alternative to …

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Quick Sports: How BetInvest is creating a ‘new level’ of sports events

Quick Sports: How BetInvest is creating a ‘new level’ of sports events

Lockdown left many bettors craving new forms of entertainment as major sporting leagues ground to a halt. And for some, that came in the form of quick sports such as table tennis. BetInvest, which is targeting both renewal and modernisation, strives to hold up modern sports and explained that ‘now is the perfect time to focus on its Quick Sports …

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