SBC News Voice of the Sports Betting Industry
Vermantia Chief Business Officer Spyros Stavropoulos chats with SBC News to reflect on a productive 2024 for the supplier, which is bringing omnichannel betting solutions to the market. Stavropoulos stresses the importance of implementing an omnichannel strategy and offering a personalised and localised betting experience and rounds up some of the company’s biggest achievements of 2024.
SBC News: What have been Vermantia’s biggest operational achievements throughout 2024?
Spyros Stavropoulos: Vermantia‘s biggest operational achievement in 2024 has been the significant expansion of its omni-channel content solutions. By leveraging its advanced technology and innovative approach, including deploying Vision 3.0 on over 5,000 points of sale, Vermantia has successfully delivered tailored content to a wider range of operators across diverse markets. This expansion has been driven by the company’s commitment to providing superior betting experience and driving increased client profitability.
SBC: How has Vermantia performed in core markets in 2024 and how have you approached things this year?
SS: Vermantia has witnessed a well-performing year in its core markets throughout 2024. The company’s strategic approach, focused on understanding the unique needs of each market and tailoring solutions to local preferences and regulations, has proven successful. This demonstrates that focus and localisation can significantly boost product sales. We have strengthened our market position and fostered long-lasting partnerships with operators.
SBC: Has Vermantia noticed any industry core trends throughout the year and how have you capitalised on these trends?
SS: We have identified several key industry trends in 2024, including the increasing demand for personalised experiences, the rise of mobile betting, and the growing importance of data-driven insights. Through intensive research and development, we remain updated with the latest industry developments. To capitalise on these trends, the company has invested in advanced technologies such as AI and machine learning to deliver highly customised content and real-time data analytics.
SBC: One of Vermantia’s biggest focuses this year has been on digital signage in the retail space. How powerful is digital signage and what are the key things that operators should take note of when devising their signage?
SS: Digital signage plays a crucial role in enhancing the retail betting experience. By captivating customers with visually appealing content, operators can drive engagement and increase sales. When devising their signage strategy, operators should consider factors such as content relevance, visual appeal, and ease of navigation. Vermantia’s digital signage solution (Vision 3.0) is designed to optimise these elements, providing operators with a powerful tool to elevate their retail presence.
SBC: Vermantia has also continued to develop its live virtual racing solutions – what are the key features of your products and what has the uptake been like this year from the market?
SS: Our live virtual racing solutions offer a range of features, including Ultra HD graphics, customisable game settings, and a wide variety of exotic bet types. These features have contributed to the strong market uptake of Vermantia’s virtual racing products. By providing operators with a flexible and engaging solution, Vermantia has helped them attract and retain customers in a competitive market. For 2025, a key goal is to complete the online solution, where in collaboration with ARC, we are preparing a solution for the online market with live racing, which will revolutionise the industry’s data landscape.
SBC: Why should operators look towards an omnichannel approach and why is Vermantia the ideal partner to help take them live both online and in retail?
SS: An omnichannel approach allows operators to deliver a seamless and consistent betting experience across all channels, from retail to online. Vermantia’s comprehensive suite of solutions enables operators to effectively manage their omnichannel operations, ensuring a smooth transition between different platforms. By partnering with Vermantia, operators can benefit from its expertise in both retail and online technologies, as well as its ability to deliver high-quality content and data feeds.
SBC: What considerations have you taken in your approach to virtual racing content? Are there challenges to overcome and if so, how do you overcome them?
SS: Vermantia has carefully considered various factors when developing its virtual racing content, including game realism, betting diversity, and regulatory compliance. As ARC owns the media rights, we have access to a vast library of videos, allowing for constant game updates and the creation of unique pre-recorded content. While challenges such as maintaining player engagement and ensuring fair outcomes exist, we address these issues through continuous innovation, regular updates, and rigorous testing
SBC: What can readers expect from Vermantia heading into 2025? Are there any new product developments or new markets on the horizon?
SS: In 2025, Vermantia plans to continue its focus on innovation and expansion. The company is exploring new product developments, such as advanced analytics tools, immersive virtual reality experiences, esports, numeric, and lotto games. Additionally, Vermantia aims to invest in AI and machine learning to further enhance its offerings. The company also looks forward to strengthening its presence in key markets such as the UK and Spain. By staying at the forefront of technological advancements and customer needs, Vermantia is poised to further solidify its position as a leading provider of betting solutions.
