Tag Archives: SPER

SPER: Stronger guidance has helped Swedish players self-regulate on advertising

Spelbranschens Riksorganisation (SPER), Sweden’s independent online gambling trade association, has published its first assessment of its marketing guidelines and code of conduct sanctioned last April to counter regulatory stakeholder concerns on industry advertising. Working in partnership with trade association counterpart BOS, SPER developed an action plan for its syndicated members, adhering to guidelines and standards on advertising. The sanctioned guidelines …

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Raketech affirms stance on responsibility with Sper partnership

Online affiliate and content marketing specialists, Raketech have unveiled a new partnership with the Swedish Gambling Association (Spelbranschens Riksorganisation, Sper). The association is dedicated to protecting consumers and stakeholders in the regulated Swedish gambling market. This partnership means that Raketech joins a group of businesses with a shared goal to protect the long-term health of the Swedish gaming industry. Michael Holmberg, …

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Newly reformed Sper becomes trade association for Swedish marketplace

As Sweden prepares to re-regulate its gambling market, allowing for newly licensed online betting operators, gaming ethics council Speletiska Rådet (Sper) has announced that it has reformed its body to become an industry trade association. Previously acting as a sector ethics council, Sper focused on implementing best practices and consumer protections for Swedish state-owned gaming enterprises. However, Sper CEO Jenny …

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Sweden to set tougher monitoring of gambling advertising

The Swedish Government has requested Sweden’s Council for Gaming Ethics (SPER) for an independent review of current advertising and marketing practices with regards to sports betting and gambling products. Various government ministers are concerned with the increasing coverage and visibility of gambling products in the region. SPER have been asked to monitor TV, Radio, digital and sports sponsorship practices that …

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