Tag Archives: SPER

SPER reveals finalists of inaugural Swedish leadership award

Spelbranschens Riksorganisation (SPER), Swedish online gambling’s independent trade body has disclosed the four individuals who will compete for the accolade of ‘Leader of the Year’. On Thursday 26 March, SPER will host its inaugural Swedish Gambling Awards ceremony, recognising the companies and individuals that have delivered trust, sustainability and innovation to Sweden’s new online gambling marketplace. Hosting just three categories, SPER …

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Inbound Swedish reforms to toughen advertising and online casino requirements

Ardalan Shekarabi, Sweden’s Minister of Social Security, has told national media that the government is ready to publish ‘stage two’ of its regulatory approach on gambling, focusing on enforcing tougher advertising and marketing restrictions upon licensed incumbents. Recognised as one of the highest-profile MPs within the governing Socialdemokraterna (social democrats) party, Shekarabi is the former Minister of Civil Affairs, who …

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SPER launches inaugural Swedish leadership awards

As Sweden’s re-regulated online gambling marketplace completes its first full-year in operations, independent online gambling trade association Spelbranschens Riksorganisation (SPER) has launched its inaugural ‘Swedish Gambling Leadership Awards’. SPER details that it seeks to promote and reward industry leaders who have promoted social responsibility, corporate sustainability and fair play interactions during a crucial period for all Swedish gambling incumbents. Swedish …

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SPER: Stronger guidance has helped Swedish players self-regulate on advertising

Spelbranschens Riksorganisation (SPER), Sweden’s independent online gambling trade association, has published its first assessment of its marketing guidelines and code of conduct sanctioned last April to counter regulatory stakeholder concerns on industry advertising. Working in partnership with trade association counterpart BOS, SPER developed an action plan for its syndicated members, adhering to guidelines and standards on advertising. The sanctioned guidelines …

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Raketech affirms stance on responsibility with Sper partnership

Online affiliate and content marketing specialists, Raketech have unveiled a new partnership with the Swedish Gambling Association (Spelbranschens Riksorganisation, Sper). The association is dedicated to protecting consumers and stakeholders in the regulated Swedish gambling market. This partnership means that Raketech joins a group of businesses with a shared goal to protect the long-term health of the Swedish gaming industry. Michael Holmberg, …

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Newly reformed Sper becomes trade association for Swedish marketplace

As Sweden prepares to re-regulate its gambling market, allowing for newly licensed online betting operators, gaming ethics council Speletiska Rådet (Sper) has announced that it has reformed its body to become an industry trade association. Previously acting as a sector ethics council, Sper focused on implementing best practices and consumer protections for Swedish state-owned gaming enterprises. However, Sper CEO Jenny …

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Sweden to set tougher monitoring of gambling advertising

The Swedish Government has requested Sweden’s Council for Gaming Ethics (SPER) for an independent review of current advertising and marketing practices with regards to sports betting and gambling products. Various government ministers are concerned with the increasing coverage and visibility of gambling products in the region. SPER have been asked to monitor TV, Radio, digital and sports sponsorship practices that …

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