The Advertising Standards Authority (ASA) has reversed the trend to sanction the advertising of gambling operators in its latest round of adjudications, with both SkyBet and Channel 5 cleared of breaching advertising guidelines. Thirteen complainants has challenged whether gambling ads were inappropriately scheduled around a programme which highlighted the problems that online gambling could cause. Channel 5’s “My Spiral into …
Read More »Sky Bet, the UK’s fourth largest online sportsbook, has entrusted M&C Saatchi Sport and Entertainment to fast track its title sponsorship of the English Football League. The event, digital and social media specialists, which has global offices in London and New York, will launch a campaign that demonstrates Sky Bet’s commitment to growing and reinvesting in the beautiful game. The …
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Bet365 picked up the Best Football Bookmaker title at the inaugural Betting on Football Awards last week, outpacing the competition with 35% of the popular vote. Bet365 took the award, sponsored by BetConstruct, ahead of the four other finalists: BetVictor, Paddy Power, Pinnacle Sports and SkyBet. On behalf of Bet365, James Woods, Head of Performance Marketing, collected the award from …
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Operators unsure of how the latest changes to point of consumption licensing and taxation regimes in the UK will affect their ability to advertise are advised to get down to Stamford Bridge on 8 May for the latest news. Yesterday the government added to the uncertainty over the issue by announcing it was re-examining the existing gambling advertising controls via …
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Start-up business The Social Ad Group takes social media content produced by sports journalists and pundits, and looks for outcomes from a sports betting angle, giving users the chance to bet on people’s insider knowledge, hints and tips. The firm recently won Best use of Technology by a Bookmaker or Gaming Company at the Sports Technology Awards. Chief Technology Officer …
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The title of Best Football Bookmaker will be duked out between Bet365, BetVictor, Paddy Power, Pinnacle Sports and SkyBet at the Betting on Football Awards on 8 May (click here to view finalists case studies). Voting for the award, which is sponsored by BetConstruct, is now open at http://www.sbcnews.co.uk/bettingonfootball/awards The winner will be decreed by the weight of votes …
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