Start-up business The Social Ad Group takes social media content produced by sports journalists and pundits, and looks for outcomes from a sports betting angle, giving users the chance to bet on people’s insider knowledge, hints and tips. The firm recently won Best use of Technology by a Bookmaker or Gaming Company at the Sports Technology Awards. Chief Technology Officer …
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The title of Best Football Bookmaker will be duked out between Bet365, BetVictor, Paddy Power, Pinnacle Sports and SkyBet at the Betting on Football Awards on 8 May (click here to view finalists case studies). Voting for the award, which is sponsored by BetConstruct, is now open at http://www.sbcnews.co.uk/bettingonfootball/awards The winner will be decreed by the weight of votes …
Read More »With increased competition, increased marketing spend from gaming operators and saturated consumer choices when selecting their gaming choice, it is no wonder that optimising website conversion and player acquisition are becoming key issues in online gaming. Operating in a saturated market has led to a decrease in traffic conversion as the igaming punter now has more choice than ever and …
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