Tag Archives: skybet

Rob Painter – SkyBet – On Sponsorship

With the English football season starting on the 9th of August, SBC caught up with SkyBet Marketing Director Rob Painter, to discuss football betting sponsorship. In June 2013 SkyBet became the title sponsors of the English Football league, a deal which has seen the SkyBet brand covered through multiple channels. Rob Painter has worked with some of the UK biggest brands as …

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The sky’s the limit as Punter takes Sky Bet for £83,000

Germany’s World Cup triumph netted one shrewd punter £83,000, after his sensational fivefold came in. The online, TV and mobile sportsbook tweeted the bet yesterday, saying: “One punter has well and truly #skybettered us. He placed this fivefold in August and has won over £83,000! Well done!” Imagine sweating 11 months, you Gotze be kidding me!!!

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ASA clears gambling adverts… this time

The Advertising Standards Authority (ASA) has reversed the trend to sanction the advertising of gambling operators in its latest round of adjudications, with both SkyBet and Channel 5 cleared of breaching advertising guidelines. Thirteen complainants has challenged whether gambling ads were inappropriately scheduled around a programme which highlighted the problems that online gambling could cause. Channel 5’s “My Spiral into …

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Sky Bet appoints M&C Saatchi Sport for Football League sponsorship

Sky Bet, the UK’s fourth largest online sportsbook, has entrusted M&C Saatchi Sport and Entertainment to fast track its title sponsorship of the English Football League. The event, digital and social media specialists, which has global offices in London and New York, will launch a campaign that demonstrates Sky Bet’s commitment to growing and reinvesting in the beautiful game. The …

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Bet365 named Best Football Bookmaker

Bet365 picked up the Best Football Bookmaker title at the inaugural Betting on Football Awards last week, outpacing the competition with 35% of the popular vote. Bet365 took the award, sponsored by BetConstruct, ahead of the four other finalists: BetVictor, Paddy Power, Pinnacle Sports and SkyBet. On behalf of Bet365, James Woods, Head of Performance Marketing, collected the award from …

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Betting on Football to provide update on advertising rules

Operators unsure of how the latest changes to point of consumption licensing and taxation regimes in the UK will affect their ability to advertise are advised to get down to Stamford Bridge on 8 May for the latest news. Yesterday the government added to the uncertainty over the issue by announcing it was re-examining the existing gambling advertising controls via …

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Social Ad Group’s Oliver Southgate on reaching your audience

Start-up business The Social Ad Group takes social media content produced by sports journalists and pundits, and looks for outcomes from a sports betting angle, giving users the chance to bet on people’s insider knowledge, hints and tips. The firm recently won Best use of Technology by a Bookmaker or Gaming Company at the Sports Technology Awards. Chief Technology Officer …

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Voting opens for Best Football Bookmaker

The title of Best Football Bookmaker will be duked out between Bet365, BetVictor, Paddy Power, Pinnacle Sports and SkyBet at the Betting on Football Awards on 8 May (click here to view finalists case studies). Voting for the award, which is sponsored by BetConstruct, is now open at   http://www.sbcnews.co.uk/bettingonfootball/awards The winner will be decreed by the weight of votes …

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A Look at Skybet Conversion and Site Optimisation

With  increased competition, increased marketing spend from gaming operators and saturated consumer choices when selecting their gaming choice, it is no wonder that optimising website conversion and player acquisition are becoming key issues in online gaming. Operating in a saturated market has led to a decrease in traffic conversion as the igaming punter now has more choice than ever and …

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