Sky Betting and Gaming has released a new advertising campaign and platform for its Sky Vegas online casino brand. Aiming to build an ‘authentic connection’ with casino players, the operator described the ad as shunning ‘overly optimistic category cliches’ with an intent to ‘celebrate the big entertainment that can be found in life’s small moments’. Titled ‘Play. It’s why we’re …
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UK Gambling has hosted its most impactful Safer Gambling Week (#SGWeek2021), according to figures published by the Betting and Gaming Council (BGC). This year’s campaign, which ran from 1-to-7 November generated circa 25 million social media impressions, as #SGWeek2021 unique content was displayed across Twitter, Facebook and Instagram. #SGWeek2021 high coverage saw Safer Gambling Week’s own Twitter, Instagram and Facebook …
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Conor Grant, CEO of Flutter Entertainment UK & Ireland, has issued a public apology via the firm’s Twitter channel regarding a recent incident in which Sky Vegas customers were mistakenly sent promotional communications. Complicating matters is the fact that as a result of the error, which occurred on 2 November, a number of the customers who received the two marketing …
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Numerous gambling operators felt the wrath of The UK Advertising Standards Authority (ASA) in its latest round of weekly rulings. The decisions related to an advert that had been created by affiliate partners of 888, Sky Vegas and Ladbrokes Casino. Casumo Services was also censured for the same promotion. In total nine complaints were received and upheld by The ASA about …
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Sky Vegas will integrate the Free Spins promotional tool into all its upcoming gaming content with UK-based game studio Blueprint Gaming after a successful trial run. The initial Free Spins UK launch was on two of Blueprint’s most popular games, King Kong Cash and Slots O’Gold, which links into the multi-game Jackpot King system. Matt Cole, Managing Director of Blueprint …
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Sky Betting & Gaming (SB&G) online casino subsidiary Sky Vegas has confirmed that it will be the official ‘Broadcast & Off-air Sponsor’ of ITV2’s Celebrity Juice. Beginning its sponsorship of the flagship ITV2 celebrity panel show hosted by comedian Keith Lemon this week, Sky Vegas replaces previous show sponsor LeoVegas for this season’s Celebrity Juice (total 13 episodes). Sky Vegas marketing …
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Sky Vegas have taken steps to promote a brand association with this week’s Grand National, by announcing a ‘Golden Ticket’ promotion in Liverpool that could net a lucky winner up to £10k. Bosses at the online casino have attached a winning Grand National ticket to a drone and released it from the skies. The ticket’s whereabouts is being tracked by GPS technology …
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Following the successful launch in December with Sky Vegas, multi-channel supplier SIS has introduced a new generation of on-demand racing games in partnership with Core Gaming that, for the first time, allow customers to view events from a ‘ride on’ camera angle. The feature is one of a host of updates the company has added to its second generation suite …
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Digital content and technology supplier NYX Gaming Group (NYX) has announced that one lucky casino player enjoyed a post Christmas treat after winning £2,389,933 on ‘Sky Millions’. The Sky Millions slot is a variant of the Millionaires Club progressive jackpot game. It recently joined NYX’s portfolio after the acquisition of Cryptologic. Following this win on December 27th, the jackpot fell to £175,000 but has since …
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A Sky Vegas customer won the Sky Millions progressive jackpot game and in doing so took home a cool £2.3 million. This was the company’s second largest individual payout in its history. This capped a lucrative week for Sky Vegas customers, with over £7m worth of jackpots paid out. On December 24th, two Sky Vegas customers won jackpots totalling £1.2 million on the Rumble …
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