Sky Vegas will integrate the Free Spins promotional tool into all its upcoming gaming content with UK-based game studio Blueprint Gaming after a successful trial run.
The initial Free Spins UK launch was on two of Blueprint’s most popular games, King Kong Cash and Slots O’Gold, which links into the multi-game Jackpot King system.
Matt Cole, Managing Director of Blueprint Gaming, said: “The initial Free Spins launch with Sky Vegas has gone really well and this is mainly down to the innovative and effective use of marketing tools, which have become increasingly important.
“We’re excited to be rolling out Free Spins to Sky Vegas with all of our upcoming games and will be releasing new marketing features in 2017 to complement our big plans for new game launches.”
Sam Downey, Head of Commercials and Content at Sky Vegas, added: “The first free spins in the market on UK focused content has proven to be really successful, so it makes sense to broaden our horizons by integrating the feature into the rest of our Blueprint games.
“We’re committed to providing our players with the best experience around and are excited that the Free Spins feature will be a major part of our portfolio.”