Digital sports media company Playmaker Capital has moved to bolster its position in the Latin American market by completing its acquisition of Brazilian digital media and marketing group Futmarketing. Following the merger, the day-to-day operations of Futmarketing will be managed by Futbol Sites, a Playmaker subsidiary. Playmaker has emphasised that its new holding has ‘played a pivotal role’ in establishing …
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Sky Bet’s long-term partnership with the English Football League (EFL) has been described as one of the ‘most significant’ in the world of professional sports by the group’s CEO Steve Birch. Writing on the Betting and Gaming Council (BGC) website, he suggested that the deal, which was first established in 2013, has mostly revolved around advertising with a specific focus …
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Flutter Entertainment Plc has this morning announced that it has secured definitive terms to acquire Italian gambling group Sisal for a consideration of €1.9 billion (£1.62bn). An agreement has been reached with US private equity fund CVC Capital – the current owner of SIsal – which will see the Italian market leader in online and lottery verticals transferred to Flutter’s …
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The Sky Bet Sunday Series is set to return in 2022, with coverage set to be provided by the Racecourse Media Group (RMG) and ITV, providing free-to-air broadcasting. Outlining a collective objective of presenting ‘compelling and competitive racing’ targeting a new audience of Sunday viewers, the triple partnership aims to build on constructive 2021 results for the series. Six of …
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Flutter Entertainment and Racecourse Media Group (RMG) have confirmed the signing of a long-term partnership, lasting until 2028, focusing around streaming rights and marketing. The deal will see Flutter Entertainment leverage RMG’s horse racing streams to supply more content to its customers across its online and retail Paddy Power, Betfair and Sky Bet verticals. Meanwhile, RMG will look to utilise …
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Flutter Entertainment has formed a partnership with Missing People in a strengthening of its Corporate Social Responsibility (CSR) initiatives, pledging to support the charity’s efforts to locate missing adults. The agreement, branded as the #TogetherforMissing partnership’ will see the FTSE100 gambling group leverage its range of brands and products in its backing of the organisation. This will include the utilisation …
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Jeff Cleminson, a long-term senior director at SG Digital, has been confirmed as the new Director of Client Management at Optimove. The hire, said Optimove, is “indicative of its strategic investment in existing clients as a key growth engine for the business”. In his new role, Cleminson will oversee all commercial relationships with Optimove’s gaming customers in Europe, Latin America …
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There are significant lessons that sponsorship managers of North American sports betting brands can take from their European counterparts, writes Antourage CEO Johan Junker. Almost three years after the Supreme Court struck down the federal ban on sports betting, allowing states to legalise it if they wish, the industry is starting to gather some serious momentum. This has manifested itself …
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B2B igaming software developer Singular has confirmed that 100% of its shares will be transferred to Flutter Entertainment, completing its acquisition by the FTSE100 gambling giant. Singular will become a technology asset of Flutter, helping power its tier-1 brand portfolio of Paddy Power, Betfair, Sky Bet and The Stars Group, and further represents the expansion of the gambling group’s operations …
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Sisal SPA, the operating company of Italy’s SuperEnalotto lottery and Matchpoint betting shops, has filed for an Initial Public Offering (IPO) to list its business on the Milan Borsa Exchange. Reuters reports that the CVC Capital owned gambling group has agreed to sell its shares to an unnamed private equity firm. Although most of the firm’s revenues come from its …
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