Gambling entrepreneur Graham Martin has been named President of Aquarius AI, a customer acquisition specialist, as part of the firm’s new business model commencing with esports.
Aquarius announced this week that it has repositioned its customer acquisition technology to focus on esports before moving into the wider betting environment.
Leading this move into esports betting will be Martin, a founder of Bonne Terre Ltd (better known as Sky Bet), who has joined the Board of Directors. He most recently served as President of International Development at Italian Gaming operator NewGioco Group Inc.
Jesse Dylan, Chairman of the Board of Directors, said of Martin’s appointment: “On behalf of the Board of Directors we are excited to welcome Graham Martin and we look forward to working together as we expand into the Esports arena.”
Chris Bradley, Chief Executive Officer of the Company, added: “We are delighted to welcome an online gaming legend of the calibre of Graham Martin to help lead the Company to as we aim to become a global force in Esports gambling.
“Esports is a very lucrative and fast-growing area of gambling as people are moving from betting on real sports to betting on Esports. The synapse between the Aquarius AI customer acquisition technology and the explosive growth of Esports gambling means we are very excited for the future.”
In addition, current COO Andrew Gibson will leave with immediate effect. Gibson, said Aquarius, has been pivotal in addressing a number of legacy issues including trade accounts receivable and payable, and leaves the company in a much stronger position to move forward with its repositioning strategy.
To facilitate this strategy, Aquarius has also entered into a non-binding Letter of Intent to enter into a commercial arrangement with a leading esports betting platform provider. The proposed license deal will give the company exclusive rights to use the platform in Canada, as well as non-exclusive rights to the rest of the world including the United States.