Boosting its customer retention capabilities, betting data and systems provider SIS has partnered with user engagement firm Data Gains to integrate its subsidiary ‘Loyalty Rewarded’ programme. The partnership will see SIS integrate Data Gain engagement services for its client portfolio including onsite widgets and user gamification functions. SIS and Data Gains customers will benefit from targeted and in-depth data capture, …
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SIS agrees 5-year content deal with Irish Greyhound Board
Betting data and media services supplier SIS has confirmed an exclusive five-year deal with the Irish Greyhound Board (IGB) to collect and distribute greyhound racing content to online and retail betting operators. The agreed deal will include international streaming rights, which will enable suppliers to utilise SIS Stream – SIS’ low latency streaming platform – to distribute Irish greyhound racing …
Read More »Third LBO racing channel set to shake-up UK betting shops
Betting shop operators in the UK are set to see another shake-up in how they present horseracing after the announcement that a third horseracing channel for LBOs is to be launched. The Racing Partnership (TRP) – a joint venture between Arena Racing (ARC) and seven independent racecourses comprising Fakenham, Ffos Las, Hexham, Newton Abbot, Plumpton, Ripon and Towcester – announced …
Read More »SIS signs on-demand Virtuals deal with Ladbrokes
SIS has signed a deal to deliver its portfolio of on-demand racing games to Ladbrokes in a move which will significantly increase the reach of the SIS Infinite Games product. Ladbrokes customers will now have access to six times more betting opportunities compared to traditional scheduled virtuals, thanks to the SIS Infinite Games on-demand capability. The deal comprises SIS’ full second …
Read More »SIS’ Jim Proudfoot – Providing faster real-time data to bookmakers
March 2016 saw SIS change its data collection model for UK greyhounds, with odds and results now produced directly by track agents via a new mobile interface. Jim Proudfoot, Head of On Course Operations at SIS Betting, explains the changes. What’s prompted the switch to tablet data collection at greyhound races? We’re always looking at ways to improve our processes …
Read More »SIS expands European content with Svensk Galopp broadcast deal
Racing media rights distributor SIS has expanded its European content portfolio by agreeing partnership terms with Swedish racetrack operator Svensk Galopp which will see its races broadcast in UK and Irish betting shops for the first time. Launching its broadcast service for Svensk Galopp, SIS will screen eleven races from the inaugural meeting at the newly-built racecourse, Bro Park on Sunday …
Read More »Ladbrokes seals greyhound broadcast deal with SIS
Ladbrokes and betting technology provider SIS have signed an exclusive four-year deal for track and broadcast rights for the Monmore and Crayford greyhound tracks. The agreement, which takes SIS’ longstanding partnership with Ladbrokes-owned greyhound tracks up to the end of 2020, further enhances the SIS Greyhound Service coverage available to LBOs in the UK and Ireland, and also extends the …
Read More »Who will be the 2016 SIS/Racing Post Betting Shop Manager of the Year?
The quest to find the 2016 Betting Shop Manager of the Year has begun, with entry for the coveted prize now open to British and Irish shop managers. The 30th edition of the competition will once again see 48 managers across the Britain and Ireland undergo a mystery shop visit, before 24 regional finalists are selected to progress to an …
Read More »SIS links up with Core Gaming for on-demand racing games
Following the successful launch in December with Sky Vegas, multi-channel supplier SIS has introduced a new generation of on-demand racing games in partnership with Core Gaming that, for the first time, allow customers to view events from a ‘ride on’ camera angle. The feature is one of a host of updates the company has added to its second generation suite …
Read More »SIS forms ‘one stop shop’ specialist trading team for operators
Betting technology and data provisions provider SIS has launched a bespoke sports trading department for its UK and international customers. the specialist team will aim to provide pricing in tandem with SIS’ established portfolio of high-quality pictures, data and streaming products. The service comes complete with comprehensive pricing on UK and Irish horseracing as well as BAGS greyhound racing, following a September soft-launch …
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