GVC donates football sponsorships to Gamble Aware

Ahead of the upcoming football season, GVC Holdings has confirmed that it will be donating a number its current sponsorship deals to GambleAware’s ‘Bet Regret’ campaign.

GVC has confirmed that a total of 42 clubs will be donating their sponsorship assets to GambleAware, including: Sunderland, West Bromwich Albion, Burnley, Sheffield Wednesday and Sheffield United.

The move comes a bid to limit the exposure of gambling brands in football while also trying to encourage fans to moderate betting behaviour. 

Patrick Kerr, Director of Safer Gambling at GVC Holdings, commented: “Whilst we want football fans to be able to enjoy a bet, we recognise the importance of doing this in a safe, responsible way. 

“Handing over this valuable inventory to GambleAware is a demonstration that we are committed to helping our customers bet in a safe and responsible way, and we look forward to continuing to promote the Bet Regret campaign in the future to help increase awareness about safer gambling.”

With the Scottish Professional Football League due to commence this weekend, the Ladbrokes branding – usually shown across interview backdrops, static and LED boards – will now be replaced with the Bet Regret campaign logo.

Marc Etches, Chief Executive Officer for GambleAware, added: “We are delighted that GVC Holdings has made this move to support the Bet Regret campaign. With the number of opportunities to bet and exposure to messages associated with gambling being so prevalent in football, it’s incredibly important that football fans think twice about betting when drunk, bored or chasing losses.”

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