Tag Archives: SBC Summit Lisbon

Racing could become the ‘multimedia storyteller of the future’ say industry experts

SBC News Racing could become the 'multimedia storyteller of the future’ say industry experts

The horseracing industry is in the middle of a “crisis”. Although interest in the sport has risen 25% since 2019, this is significantly lower in comparison to the online sports betting market it has strong links with – and which has doubled in the same period. At the SBC Summit in Lisbon, five betting industry experts  sat down to discuss …

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