Tag Archives: Sandro di Michele

Sky Bet links with Injured Jockeys Fund for Cheltenham initiative

Sky Bet and Heavyweight Sports has outlined ambitions to raise the profile of a nominated charity, ahead of Sky Bet’s sponsorship of the Supreme Novices’ Hurdle at next week’s Cheltenham Festival. This year’s high profile Sky Bet Supreme Novices Hurdle will see the UK’s most popular online bookmaker link up with the Injured Jockeys Fund (IJF). As Sky Bet not only offers …

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Sandro Di Michele – Sky Betting and Gaming – Ceding control to the punter through interactive products

A huge growth in the amount of data has preceded a surge in the number of betting markets made available by sports betting operators ahead of next summer’s World Cup, as the battle to keep customers engaged for longer heats up. Sandro Di Michele, Head of PR & Social Media at Sky Betting & Gaming, explained to SBC News how the operator …

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Sky Bet launches #betterpenalties campaign for England

Sky Bet is launching a series of short films before and during Euro 2016 to help ensure Roy Hodgson’s England overcome the dreaded penalty shoot-outs.  Created and distributed by strategic sports PR and sponsorship agency Heavyweight Sports, the #betterpenalties films featuring Matt Le Tissier will launch during this summer’s Euro 2016 tournament. In the first film English football’s best ever …

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Sky Betting & Gaming launches London Marathon #RequestATime

Sky Betting & Gaming have launched the London Marathon #RequestATime feature, which enables the public to back themselves for charity. For the first time ever, club and fun runners in the London Marathon this Sunday can place a bet on themselves to beat a time. If they don’t manage it, their stake will go straight to charity. The first 1000 …

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Sky Bet must pay out £5m if Leicester win the title

Thanks to a selection of bets placed during the first four months of the season, bookmaker Sky Bet stands to pay out £5m if Leicester maintain top spot and win the Premier League title this season. Twenty Sky Bet customers will win a combined £1m if Claudio Ranieri and his men do what was deemed the impossible. A single punter stands to win …

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Sky Bet becomes official betting partner of talkSPORT 2

Sky Bet has announced the details of its latest partnership with talkSPORT 2, a new 24-hour sports radio station which itself launches on the opening day of the Cheltenham Festival. Broadcasting from Sky Bet’s box at the Festival on Tuesday March 15th, talkSPORT 2 will focus on a wide range of live sport including football, horse racing, cricket, tennis, golf, rugby and US …

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Promotional Analysis of Sky Bet’s Major Golf Offer

Jordan Spieth, Jason Day and Rory McIlroy are the current superstars of world golf. Having collected 5 of the last 8 major championships between them, the trio are expected to dominate again this year. Indeed, Sky Bet came straight in with a special market, offering inflated odds for the new ‘Big 3’ to land all four major titles between them …

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Customer wins Sky Bet’s £250,000 Super 6 jackpot

A Sky Bet customer was in a jubilant mood on January 9th following a win on the bookmaker’s Super 6 competition.   Owen Burrows, a 25 year old from Cambridge, correctly predicted the scores of six FA cup third round ties to win the £250,000 jackpot. Burrows said of his win: “I genuinely can’t believe I’ve won, it feels like a dream.” The …

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Sky Bet customer’s cash out Christmas joy

A Sky Bet customer, Chris Hughes, is celebrating after cashing out on a £25 bet for a win of £10,000. The bet, a ten fold accumulator, would have become a loser just minutes later. All of the other nine selections had come in but the Newcastle v Everton match, a stalemate until Cleverley’s winner in the 93rd minute, sealed a win for …

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Sky Betting & Gaming selects Teenage Cancer Trust as official corporate charity

Sky Betting & Gaming (SB&G) has selected the Teenage Cancer Trust as its official corporate charity, following a live pitch by its employees for good causes. In a closely fought battle, young person’s cancer charity, Teenage Cancer Trust, emerged the winner of the SB&G’s ‘Great Charity Pitch’. The Leeds based online betting and gaming business whittled suggested charities down to …

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