Following the news that Premier League has chosen to reduce the coverage of gambling sponsorships, the future of the links those betting brands have with top-flight teams remains unclear for now. Speaking to SBC News, Russell Yershon, Director of Connectingbrands.co.uk – a sports marketing services company – explained the impacts that the decision will have on the industry as we …
Read More »Tag Archives: Russell Yershon
Betting on Sports Europe to see deep analysis of marketing strategies
A number of in depth conversations are due to take place on the Marketing & Affiliation track at the Betting on Sports Europe conference and exhibition next week, with a wide range of experienced industry leaders set to take the stage. The track is just one of six on the packed agenda due to take place at the Stamford Bridge …
Read More »SBC Digital – India: Why cricket could be a catalyst for regulatory development
The main goal for introducing a legalised sports betting framework across India is to protect the end user, said Sportradar’s William Howie, who stressed that regulated operators have a responsibility to ensure that their offering is more engaging than that of the grey market. Howie, Head of Premium Cricket at Sportradar, spoke as part of a cricket-focused panel at this …
Read More »BOSE Digital: Betting searches for its new collaborative approach with football
Sponsorship works as a mutually beneficial funding mechanism between betting companies and football. However, if such partnerships are outlawed, new paths must be discovered for co-operation in the future. That was the general consensus during a panel titled Funding of Football on day one of Betting on Sports Europe – Digital 2020. Moderated by CMS Partner David Zeffman, the panel …
Read More »Russell Yershon: Fan engagement is vital during crisis times
Betting endures its most challenging landscape as COVID-19 eliminates all live-sports markets. These circumstances have forced the sector to adapt during this uncertain climate causing companies to ramp-up its esports and virtual sports content, seeking to provide some form of live market engagement for customers. Whilst diversifying product lines is a much needed measure, the coronavirus lockdown will test brand …
Read More »6 of the Best: Connecting Brands’ Russell Yershon
In this week’s 6 of the Best we hear from Connecting Brands’ Director Russell Yershon, who tells us about a plethora of sporting delights and a classic Stephen King movie adaptation all while sampling the delights of a luxurious Indian Ocean island. Best Holiday I’ve been lucky enough to go on a few great holidays but the one where I …
Read More »EnergyBet shows its continued support for Leyton Orient FC
Leyton Orient FC has confirmed its continued association with EnergyBet by revealing their new home and away kits for the 2017-18 Vanarama National League campaign. Both the home and away shirts are made using the Nike Trophy II template, with Nike Dri-FIT polyester and Nike Dry fabric to help keep the players dry and comfortable. The red home shirt is …
Read More »bettingexpert climbs two places after three wins at Hereford
Stephen Harris from bettingexpert climbed two places in the Tipster Challenge after collecting 11.57 points from three race victories at Hereford. The horse racing guru bypassed Paddy Power and the experts from Timeform to move up to 11th place with a 3.09-point average after 17 weeks of competition. Meanwhile, Russell Yershon endured a frustrating day at Hereford despite landing the first …
Read More »‘Way of the World’ leads off for Russell Yershon at Hereford
Russell Yershon, the former Head of Sportsbook for Titanbet, is the industry guest for this week’s seven-race Tipster Challenge at Hereford Races. Yershon will be going up against the 11th placed experts from Timeform, and Stephen Harris of bettingexpert, who last week retained a 2.56-point average after 16 weeks of action. Alan Alger continues to lead the way after his 11.41-point …
Read More »Titanbet UK furthers racing coverage with Chelmsford City racecourse sponsorship
Titanbet UK (Titanbet.co.uk) continues to increase its brand coverage within UK racing by announcing its latest sponsorship link-up with Chelmsford City racecourse. The bookmaker will commit to sponsoring twenty race days at one of UK racing’s newest tracks, which opened in January 2015. The bookmaker’s sponsorship will begin on Thursday the 26th May. Titanbet UK adds Chelmsford City to its …
Read More »