Betfred is set to become the principal partner of the England Men’s, Women’s and Wheelchair rugby teams in a two-year deal including this year’s Rugby League World Cup. Betfred Chairman and Founder, Fred Done, described the new partnership with all three teams as a ‘perfect fit’, with the gambling firm having had a ‘successful relationship’ with Rugby League at all …
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The National Lottery has agreed to become an official partner of the Rugby Football League and the Women’s and Girls’ Rugby League. The partnership is part of the lottery’s commitment to helping sports, and specifically women’s sport, through the effects of the pandemic. Under the agreement, the National Lottery will be acknowledged through a range of branding across the sport’s premier men’s and women’s …
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Betfred has penned a triple deal to become an official partner to the England Men’s, Women’s and Wheelchair teams for 2021, including when England hosts the upcoming edition of the Rugby League World Cup (RLWC) tournament. In 2017, the UK bookmaker secured the title sponsorship of the Super League, the top tier of rugby league. The deal was extended in May …
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Betfred has strengthened its commitment to the Rugby League’s Championship and League 1 competitions after extending its sponsorship with the tournaments for a further two years. As part of the sponsorship extension, the bookmaker has pledged to ‘more than double’ its financial contribution to the game outside of the Super League, confirming that it will sponsor all three professional tiers …
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Betfred has strengthened its support for UK rugby, extending its sponsorship of Rugby League to include the women’s game for the first time, as the inaugural title partner of the burgeoning Women’s Super League (WSL). The newly announced deal will run alongside the recent extension of the Betfred Super League partnership until the end of the 2021 season – and sets up a …
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Super League, the highest-level of professional rugby league for the Northern hemisphere, has secured its ‘biggest commercial deal ever’ after extending its ‘title sponsorship’ with Betfred for a further two seasons. Agreeing to new terms on a ‘multi-million-pound’ partnership, Betfred will continue to act as lead sponsor of the Super League until the end of season 2021, extending a partnership …
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In 2018, fan engagement technology developer InCrowd delivered the Rugby Football League’s full-scale ‘Our League’ digital platform seeking to optimise all core components for the unique sport – ticketing, match streaming, communities and content. InCrowd CEO Aidan Cooney and Marketing Manager Darren Parsons spoke to SBC about ‘Our League’s platform development from concept to planning and delivery, and how …
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Our League, the membership platform created by fan marketing company InCrowd in partnership with the Rugby Football League (RFL), has reached 84,000 members, produced 32 live match streams and given out over 13,000 prizes in its inaugural year. The platform has also successfully integrated ticketing and reward schemes as well as live streaming, predictor games and polls such as the …
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The UK rugby league season is heading towards an exciting conclusion and mobile engagement specialists InCrowd and the Ruby Football League are upping the ante for one fortunate fan. The upcoming Rugby schedule is packed, with fans looking forward to the Betfred Super League semi-finals, Grand Final, Million Pound Game, League 1 semi-finals/finals, the Steve Prescott Man of Steel awards …
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UK-based operator Betfred has demonstrated its commitment to sports betting integrity, by joining the international sports betting integrity association ESSA. Combining a large retail operation with its online business, the moves increases the reach of the ESSA monitoring and alert platform, whilst also further strengthening and enhancing “ the association’s position as the regulated private sectors representative body on betting …
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