Tag Archives: Rugby League

InCrowd: Our League – Delivering on Rugby League’s ‘Tribal Demands’

In 2018, fan engagement technology developer InCrowd delivered the Rugby Football League’s full-scale ‘Our League’ digital platform seeking to optimise all core components for the unique sport – ticketing, match streaming, communities and content.   InCrowd CEO Aidan Cooney and Marketing Manager Darren Parsons spoke to SBC about ‘Our League’s platform development from concept to planning and delivery, and how …

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Our League exceeds first year expectations for InCrowd and RFL

InCrowd

Our League, the membership platform created by fan marketing company InCrowd in partnership with the Rugby Football League (RFL), has reached 84,000 members, produced 32 live match streams and given out over 13,000 prizes in its inaugural year. The platform has also successfully integrated ticketing and reward schemes as well as live streaming, predictor games and polls such as the …

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OurLeague Predictor player closes in on £20,000 jackpot prize

OurLeague

The UK rugby league season is heading towards an exciting conclusion and mobile engagement specialists InCrowd and the Ruby Football League are upping the ante for one fortunate fan. The upcoming Rugby schedule is packed, with fans looking forward to the Betfred Super League semi-finals, Grand Final, Million Pound Game, League 1 semi-finals/finals, the Steve Prescott Man of Steel awards …

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Betfred highlights integrity commitments with ESSA membership

UK-based operator Betfred has demonstrated its commitment to sports betting integrity, by joining the international sports betting integrity association ESSA. Combining a large retail operation with its online business, the moves increases the reach of the ESSA monitoring and alert platform, whilst also further strengthening and enhancing “ the association’s position as the regulated private sectors representative body on betting …

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Betfred enhances Rugby League relationship

Betfred has strengthened its Rugby League relationship, with an extension of its sponsorship deal with the sports governing body. Fresh off the back of it’s 2017 debut season as title partner of the Super League, including the spectacle of the Old Trafford hosted Grand Final, won by the Leeds Rhinos, the UK based bookmaker has increased its involvement in the …

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Ladbrokes extends title sponsorship of Rugby League’s ‘Challenge Cup’

Updating the market, Ladbrokes has informed that it will continue to work with the Rugby Football League as title sponsor of its Challenge Cup, English Rugby League’s legacy knockout competition. Ladbrokes marketing has signed a one-year extension, which will see the competition continue to be branded as the ‘Ladbrokes Challenge Cup’. The sponsorship extension is signed on the week of …

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Ladbrokes sponsors 2016 Rugby League Four Nations

Ladbrokes has become the title sponsor of the 2016 Rugby League Four Nations. Already a sponsor of the Challenge Cup and Super League, the deal will see Ladbrokes strengthen its presence in the UK and Australian markets, and extend its partnership with the sport into the international arena. Ladbrokes will get premium brand exposure from the seven matches featuring England, …

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188Bet secures Wigan Warriors RLFC 2016 shirt sponsorship

188Bet has confirmed that it has agreed terms to become the main sponsor of Lancashire Rugby League club Wigan Warriors RLFC. The main sponsorship agreement will see the 188Bet brand displayed on the front of the Warrior’s 2016 match and replica shirts. The 188Bet brand will gain further exposure through promotion of services during match days at the DW Stadium …

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BBC continues coverage of RFL Ladbrokes Challenge Cup

The Rugby Football League (RFL), the governing body has confirmed that it has agreed a new five-year deal with the BBC to continue televising the Ladbrokes Challenge Cup and highlights of the First Utility Super League. The four-year deal agreed between the RFL and the BBC in 2012 still had another 12 months to run, but the latest contract will ensure the …

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Ladbrokes becomes title sponsor of Rugby League Challenge Cup

Ladbrokes has announced that it has reached an agreement with the English Rugby Leagues to become the title sponsor of the Challenge Cup competition. Under the agreement, the competition will be known as the Ladbrokes Challenge Cup. Ladbrokes will work closely with RFL players and personalities in various sponsorship activation initiatives and will also launch the tournament’s inaugural Ladbrokes Player …

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