SBC News Voice of the Sports Betting Industry
Betfred has strengthened its commitment to the Rugby League’s Championship and League 1 competitions after extending its sponsorship with the tournaments for a further two years.
As part of the sponsorship extension, the bookmaker has pledged to ‘more than double’ its financial contribution to the game outside of the Super League, confirming that it will sponsor all three professional tiers of the sport, including the Betfred Super League, until the end of the 2021 season.
Betfred boss Fred Done commented on the sponsorship extension: “We’ve enjoyed a great relationship with Rugby League and its supporters and therefore I am delighted that we are now able to further extend our sponsorship of the Championship and League 1 in line with our recent Super League and Women’s Super League agreements.
“Sport provides tremendous content for our digital platforms and we are delighted that through deals like these we are able to be a part of it.”
All Betfred Championship play-off games are due to be played at the home ground of the team ranked highest in the league at the end of the regular season. Meanwhile, Sky Sports will show play-off action on their various channels, as well as round-the-clock updates via the Sky Sports app and Sky Sports News.
Rugby Football League Chief Executive, Ralph Rimmer, added: “Betfred have been supporting our Championship and League 1 competitions since 2018 and I am delighted that they will continue that support for a further two years.
“Their energy and enthusiasm off the field mirrors the product on the field, where clubs and players are beginning to gear up for what will be a thrilling play-off series in two vibrant competitions.”
The news follows on from the announcement that Betfred’s sponsorship of Rugby League will incorporate the women’s game for the first time as the inaugural title partner of the burgeoning Women’s Super League (WSL).
