Standing out from the crowd is difficult to do in the gambling industry, but a focus on community, social media and star appeal is working for Roobet, Co-Founder Matt Duea told Issue 27 of SBC Leaders magazine. ——————————————————- When a story involves viral TikTok videos, cryptocurrencies, a world-famous rapper, knockout punches and a gun-toting video game, you might expect it …
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SBC Leaders Magazine: Converging worlds of betting and media, investing in player safety, and going viral on TikTok
Issue 27 of SBC Leaders Magazine takes a tour of global gambling to get the lowdown on the ever-closer relationship between the betting and media industries, operator efforts to improve player protection, scaling a gaming supplier business, and even the use of rappers in marketing. The publication underwent a full redesign ahead of this SBC Summit Barcelona issue and, in …
Read More »Roobet expands in the fight space with UFC fan engagement partnership
Roobet and the UFC have strengthened ties after the operator’s social casino entity secured a multi-year deal with the mixed martial arts organisation. As a result, Roobet.fun is set to receive ‘significant exposure’ through some of the sport’s biggest events and digital platforms under an official social casino designation. Anthony Brennan, Roobet.fun Co-Founder and Head of Partnerships, said: “Roobet.fun originally …
Read More »Roobet partners with Betby targeting LatAm growth
Betby has signed a regionally-focused sportsbook supplier deal with Roobet, which has highlighted Latin America as a key target for growth. The partnership will involve the B2B firm providing support for Roobet’s global sportsbook operations, with particular focus on Latin American markets. A crypto-casino, Roobet is currently in the process of enhancing its esports offering, a factor which Betby has …
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