Tag Archives: Roobet

Roobet thriving on diet of TikTok, crypto and rap stars

Roobet thriving on diet of TikTok, crypto and rap stars

Standing out from the crowd is difficult to do in the gambling industry, but a focus on community, social media and star appeal is working for Roobet, Co-Founder Matt Duea told Issue 27 of SBC Leaders magazine.  ——————————————————- When a story involves viral TikTok videos, cryptocurrencies, a world-famous rapper, knockout punches and a gun-toting video game, you might expect it …

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SBC Leaders Magazine: Converging worlds of betting and media, investing in player safety, and going viral on TikTok

SBC Leaders Magazine Issue 27

Issue 27 of SBC Leaders Magazine takes a tour of global gambling to get the lowdown on the ever-closer relationship between the betting and media industries, operator efforts to improve player protection, scaling a gaming supplier business, and even the use of rappers in marketing.   The publication underwent a full redesign ahead of this SBC Summit Barcelona issue and, in …

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Roobet expands in the fight space with UFC fan engagement partnership

SBC News Roobet expands in the fight space with UFC fan engagement partnership

Roobet and the UFC have strengthened ties after the operator’s social casino entity secured a multi-year deal with the mixed martial arts organisation. As a result, Roobet.fun is set to receive ‘significant exposure’ through some of the sport’s biggest events and digital platforms under an official social casino designation. Anthony Brennan, Roobet.fun Co-Founder and Head of Partnerships, said: “Roobet.fun originally …

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Roobet partners with Betby targeting LatAm growth

SBC News Roobet partners with Betby targeting LatAm growth

Betby has signed a regionally-focused sportsbook supplier deal with Roobet, which has highlighted Latin America as a key target for growth. The partnership will involve the B2B firm providing support for Roobet’s global sportsbook operations, with particular focus on Latin American markets. A crypto-casino, Roobet is currently in the process of enhancing its esports offering, a factor which Betby has …

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